Mobile

A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep. Scheduling our content to publish while we’re snoring is easy. There are apps for that.[read more]

Pinterest's newest updates could mean big things for e-commerce and brands should take notice. What should your business be looking out for? In short, they add up to the emergence of Pinterest as a prominent e-commerce site. Partnership with brands allows Pinterest to be a greater part of the shopping or advertising experience.[read more]

Pinterest on mobile

Over the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can make a significant change in your life.[read more]

Uberflip's latest infographic illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing. Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years.[read more]

Instead of relying on exclusively on locks–and waiting for the new locks to be installed—companies need to invest in proactive monitoring to complement the locks. Just like in the physical world, this virtual “police force” looks for suspicious patterns and attempts in the neighborhood and, by learning how the criminals behave across multiple locations, can stop them before they even reach your door.[read more]

b2b mobile experience

Twenty percent of web traffic is generated by mobile. It's time to start considering the complete social user experience for B2B: are your CTAs, landing pages, emails, and social media efforts ready? Here are four tips to improve your mobile content marketing strategy for B2B.[read more]

Although Vine was only released in January, it’s already made an impact in the world of citizen journalism, and it’s easy to see why – its ease of use, length constraints and accessibility make it the perfect platform for people to capture their own news, ready to share it with their friends and family on social media.[read more]

Richard Margetic, Dell's social media lead

Social Media Today had a chance to sit down with Richard Margetic, Dell's Social Media lead, to discuss some of the topics that will be covered at the Social Shake-Up Conference in September, where Richard will be speaking. Here is a transcript of that conversation.[read more]

Image courtesy of terrypresley, Flickr.

We guess Scott Adams put it best when he said “It’s a wondrous human characteristic to be able to slip into and out of idiocy many times a day without noticing the change or accidentally killing innocent bystanders in the process.”[read more]

iPhone photo apps

I love the creative freedom that my iPhone provides. And nowhere is that freedom better expressed than in photography. I’m sure you’re quite familiar with Instagram and the creative filters that go with it, but if you really want to “go pro” with your mobile photography, grab these five iPhone apps.[read more]

With the right mobile platform, marketers can go well beyond a personalized website experience to deliver timely, relevant communication with mobile campaigns that reach your subscribers wherever they are with tailored messages and promotions.[read more]

It’s time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is a huge opportunity for marketers and can pose a major challenge as well if they don’t have a quality strategy.[read more]

As cellphone technology advances and becomes more affordable, small businesses are starting to take notice. Or at least they should be. The fact is, many small business owners are smartphone users, and as consumers, they understand the importance of a good mobile experience. But many don’t seem to translate that and make the leap to apply that to their own business presence online.[read more]

A funny thing happened when we got our first smartphone and data plan only to embark on an entirely new digital relationship. And some of us forgot, even just a bit, about real life. The growth of Social Networking in Real Life (SNiRL) has been about helping people actually do stuff with their friends. We're bombarded by an unending stream of information about events, and communities where we might spend our free time.[read more]

SoLoMo

In the past, a company’s social, local, and mobile marketing efforts were silo-ed. You had social media marketing campaigns, geo-centric marketing initiatives and mobile marketing, the latter being largely comprised of SMS text messaging. However, the widespread consumer adoption of smartphones and tablets has changed all of this forever.[read more]

MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting with consumers. Check out these 50 facts on mobile marketing in the presentation below by HubSpot, and see if you still think you have time to wait to develop your mobile marketing strategy.[read more]

digital measurement (image: Brad Barket/Getty Images for Hulu)

Nielsen may have been slow to adjust to the shifts in consumer behavior brought about by DVRs, Social Networks, mobile and online viewing, but they are now catching up: they will be rolling out Nielsen Digital Program Ratings, which will measure audiences for TV content viewed online.[read more]

Digital statistics for Mother's Day

Moms are adopting new technologies faster than the average American. We've compiled the following facts and fictures to educate agencies and marketers about this key audience, the digital mom, so they can make the best strategic decisions for their brands.[read more]

Google Now has finally come to the iPhone and iPad. In an officlal blog post, Google announced that the popular app and service, previously only available to Android users, is now available on the iOS platform as part of an update to the Google Search app for iPhones and iPads.[read more]

In this article, local search engine optimization will be studied in detail to provide a better understanding of this valuable marketing method to local businesses. If there is no location specified, but the business has a local presence on the internet, then Google will limit listings displayed to those within the proximity of the person searching.[read more]