The Value of Content on Today's Web: Does Social Media Provide Paths to Monetizing Content? | Social Media Today

The Value of Content on Today's Web: Does Social Media Provide Paths to Monetizing Content?

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The Value of Content on Today's Web:

Does Social Media Provide Paths to Monetizing Content?

An exclusive, live webinar from Social Media Today

October 2nd at 12pm EST / 9am PST

Quality content is now the rare resource for social businesses - but how can publishers convert that value into earnings? Social interaction on the Web needs content to drive conversation and elicit desired actions, from purchases to communication with peers. Content provides the fuel for marketing, advertising and sales. In an age when free content pervades the web, who are the true content creators and how do they make an honest living at their craft?

With modern metrics and analytics, we have more insight than ever into the effectiveness of content, while the social web provides both more challenges and more paths to developing profitable business models around content. Join us as we ask:

How do content creators establish revenue streams from content alone?
What new skills do content creators need to develop?
What are the most proven business models for content creators?
Which emerging business models compensate publishers for the value of content?