In May 2005, Hill & Knowlton wrote and then published our first personal blogging guidelines. Two years ago, as we started to give our clients more and more social media marketing advice, we updated these to create a wider set of social media principles.

Now it’s time to update these again. We’ve consulted widely internally, and would now like to hear what the people we might encounter online whilst representing our clients think.

So we’ve published the current version of our internal draft. You can review it below or on Scribd.

Please leave a comment here or on Scribd and let us know what you think, what works and what doesn’t, and what your experiences of PR and marketing agencies participating in social media have been.

We’ll review all the comments and the end of the week and update as necessary, before adopting internally and publishing the final version here.


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