Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, and comScore, a global leader in measuring the digital world  today announced the results of the latest wave of the Martini Media Affluent Online Shopper Index™ Powered by comScore.

By examining the online holiday shopping behaviors and engagement levels of the online affluent audience (HHI $100K+) from Black Friday to Cyber Monday (11/23-11/26, 2012), the study found:  affluent shoppers are 15% more likely to make an online purchase across all categories than less affluent shoppers, and on average spent 19% more per purchase.

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The chief trend revealed by the study’s latest findings indicates that affluent shoppers out research and outspend other online shopping segments. 

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