Long title, huh? Well, there’s a reason I included “Social Media Customer Service” as opposed to “Customer Service” standing alone. But I’ll get to that in a bit. The holidays are a time of family, friends, yada yada yada, but what happens when those shoes don’t come on time? Or that playhouse that will take you a week to build incorrectly gets double charged on your account? How do these holiday debacles genuinely get resolved…and with a smile on the customer’s face? It’s hard, but it can be done.

So I had sidelined my Christmas shopping day after day after day..whoops. Who doesn’t, right? I knew what I was ordering though (baby converse shoes for my niece) and knew I would be going straight to Zappos to knock it out in about five minutes. I went to the Zappos link my sister had given me and nothing. Got an always friendly “Internal Error” message. So I immediately went to the Zappos brand page and said “I need help!” Below is the customer service magic that ensued…


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My initial cry for help






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Their response, plus another community member chiming in with some holiday cheer






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Them actually helping me with real info, not company lines










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My mind blown + them being awesome + another question from me










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Boom, them hitting back with more real help – please note that this is not fake help











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Holiday high-fives all around




The next time you have a customer problem with a brand, go to them and let them know. Don’t complain repetitively because nothing gets accomplished with that mindset on either end. Trust me, not all Community Managers respond to you dropping a hundred F-bombs. Come as a customer who is on an honest search for a solution. If you take this attitude, then a solution can typically be reached. Not always, but most of the time.

And the reason I chose “Social Media Customer Service” over just “Customer Service” is because this is the number one line of brand communication today. It’s not hard, when you call a customer service line you are only one on one. But when you take to the social airwaves (in a respectful and mature manner), your inquiry is seen my hundreds of thousands – it’s hard to throw company lines at that.


Have you had any social media customer service blunders recently? If so, how did they turn out?