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One of the defining platforms of the social media era, Twitter can be the most cost and time-effective marketing tool in a small business's kit, with essentially no barrier to entry or hard costs and a potential audience of millions. However, Twitter requires almost constant attention and skilled content creators in order to gain the attention of followers and provide them with value.

This webinar is a tutorial for those interested in building a Twitter presence into a cornerstone of an effective small business communications strategy. We’ll examine case studies and discuss how to attract followers, convert them into customers, and avoid wasting your time. We asked our guests: -

  • What do all compelling Twitter accounts have in common?
  • How do you integrate Twitter into your marketing plan?
  • What advantages do small businesses have over big brands in using Twitter? 
  • What do your customers expect from your Twitter account?



Image Julio Viskovich , , Julio is currently acting as Sensei of Sales Enablement at Hootsuite and was recently named by Social Selling University as 1 of the top 15 professionals using social selling in 2012 and was featured in Eloqua's Grande Guide to Social Selling.
Image  Derek Overbey, Sr. Manager of Social Media. Derek brings more than 17 years of technology and communication experience to his role at VerticalResponse. Currently he oversees all social strategies and tactics for the global email service provider. His social media experience and network have expanded greatly over the last several years and his understanding of integrating social media into a business setting has him speaking around the country on the subject matter. He is active and integrated on almost every social platform around.g seminars, Lilach teaches about online marketing. Her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
ImageBrittany Leaning is HubSpot’s Social Media Manager. She is responsible for creating, managing, measuring, and scaling organic social media efforts across HubSpot’s various accounts in order to generate leads and grow reach. Brittany is also a regular contributor to HubSpot’s award winning Internet Marketing Blog, where she writes about various inbound marketing topics.

ImagePaul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).