I’m reading a great book now, Naked Statistics: Stripping the Dread from the Data. One of the points that its author Charles Wheelan makes is that oftentimes sound statistical analysis can be made to a poor data set. And I suspect that is the flaw in this infographic.

I don’t think I’m being too controversial to say that women drive the majority of e-commerce and social sharing. Yet this infographic asserts that men are driving eCommerce and social sharing, and that a Google Plus share is worth five times what a Facebook share is and nine times what a Pinterest share is worth. The gender-specific insight contradicts similar analyses from ComScore, Gilt Group, Facebook, Twitter and others. And the social sharing analysis contradicts similar analyses done by Forrester among others.

The most generous explanation that I can make for the data in this infographic are that the users of the AddShoppers platform (the data-set that these insights come from) aren’t a representative sample of the general population. In any case, there are too many outlying data points to take any of these insights too seriously (at least IMHO).

I’m curious to know your thoughts on this infographic or on eCommerce in general.

Infographic} $5,000,000 Proves Social Sharing Drives Sales


by Steve Evans from India and USA (Pakistan Textile Vendors) [CC-BY-2.0], via Wikimedia Commons