Yoast’s WordPress SEO Plugin consistently tells me that my vocabulary is too advanced for an optimal post (which according to this infographic is at a sixth grade reading level). When Joost upgrades his program to assess writing skill, I’m sure they will trump reading level concerns. 

In any event, I thought this was an interesting infographic. HCCMIS uses their own case study around this infographic, and I think it’s always helpful to understand the thought process and action for a successful social brand, even if they may not be easily replicatable by others. By creating accessible social content around relevant inbound content, they grew their audience. What’s not to like about that?

I’m curious to hear your take on this one. 

business-social-media_51c9ce155221d

Photo See page for author [Public domain], via Wikimedia Commons
Infographic by HCCMIS