How to Use LinkedIn for Reputation Management
Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn.
- Search engine optimization – Let’s start with the obvious. Your LinkedIn profile can be quite long. There’s plenty of room to include the important SEO elements, like an optimized title and executive summary. Optimize your entire profile for search and it becomes a searchable reputation management tool.
- Vanity URL – Get yourself a vanity URL. This can be seen as another SEO element, but it’s so much more than that. A vanity URL conveys instant authority and professionalism.
- Endorsements - Endorsements allow your 1st level contacts the ability to endorse specific skills. For each skill endorsement you receive you are branding yourself and making yourself more credible in the eyes of potential clients.
- Recommendations – Recommendations are broader than endorsements and allow your clients the ability to recommend you for hire. Nothing can be a bigger reputation enhancement than that.
- Groups – With groups, you can participate in discussions, answer questions, and interact with your potential clients, current clients, and past clients. As long as you aren’t making a nuisance of yourself, groups can be a solid way to position yourself as an expert on LinkedIn.
- Updates - Post a status update with a link or short commentary on a link. You can make these public, share them on Twitter, and relegate them to your connections. In any case, you can present yourself as a knowledgeable expert with just one or two status updates each day.
LinkedIn is the go-to place for many executives, business owners, and professionals who want to enhance their reputations online.
(LinkedIn and reputation management / shutterstock)
Other Posts by Caroline Melberg
Social Media Today