How Twitter Conversations Might Improve Your Marketing [VIDEO]
On August 28th, Twitter announced on their blog that they had updated their mobile apps and website with a new look and feel that would improve user interaction and make Twitter conversations easier. I’ll be quite honest, trying to have an engaged conversation between more than two people on Twitter has been aggravating, if not down right annoying. With all the anger from the Twitterverse over this latest update, the question we have to ask ourselves, is how can we take advantage of these new updates?
If you haven’t heard about this update yet, check out this video from Twitter:
TweetChats Will Be Easy to Manage
If you’re like me, the idea of a TweetChat event seems really interesting when you hear about it, but the second it starts happening it becomes a giant mess of “refresh, refresh, refresh.” I can only imagine what it’s like for those hosting the chat. However, with this latest Twitter update, I have a strong feeling that we’re going to start seeing TweetChats more often as it would appear things will be much more organized now. It seems as if using Twitter conversations would make a TweetChat more like a Reddit AMA than a jumbled mess of too many people using the same hashtag.
Conversations on Twitter Will Finally Be a Reality
When I first started using Twitter, I noticed immediately that it was a world of self promotion and selfies from instagram, which was one of the main reasons I stopped using it for so long. Why would I want to be part of a network where the only interaction was the occasional retweet. Until now, it’s always seemed to me that nobody actually holds conversations on Twitter and if they do, it’s done via DM. I had seen so many people complain about this new feature, yet I hadn’t come across it once on my desktop or my mobile. Will Oremus appeared to have the same sentiment when he first came across Twitter Conversations:
I had to scroll down relentlessly to find the first instance of a blue-vertical-line festoon marring my otherwise neatly chronological timeline…. The reason the festoons are few and far between is because hardly anyone holds actual conversations on Twitter.”
Twitter has always been a great place to get your content shared and promoted, and over the last month has increased my website traffic by almost 1,000 visitors, but it has always seemed to lack the sort of interaction that I love so much about Facebook, LinkedIn or Google+. While conversations will still be limited to 140 characters, the ability to group your messages together should greatly improve interactions. For those who do hold up a good, informative conversation over Twitter, this need grouping ability seems to encourage those on the outside viewing your conversation to join in and share their two cents.
Conversations Can Be Shared in New Ways
Want to expose your interactions via Twitter to non-Twitter users? Now you can! With this latest update, Twitter is making it easier to share conversations, and this includes the ability to email conversations to friends, whether they use Twitter or not. So what does this mean for marketers? Did you happen to have a great chat with Bill Gates? Share it! Embed Tweets from your conversation in a blog post or email them to your email subscribers, show people how incredible your Twitter account is.
While many people are complaining about these latest updates, it’s important to look past the internet users’ resistance to change and see the potential that this update can provide for your marketing efforts.
What do you think about Twitter Conversations and the latest Twitter updates? Share your thoughts by leaving a comment below!
My name is Taylor Clark and I am a blogger, internet marketer and web designer living in Baton Rouge, LA. I work as an independent contractor and consultant and have worked with businesses ranging from start-ups to Fortune 50 companies to develop consistent branding, improve their online image and expand their company presence online through social media and internet marketing.
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