What Social Channels Are Good for B2B?
I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business.
What are your favorite social media platforms for B2B?
Believe it or not, Pinterest has done wonders for some of my B2B clients. The majority of people that I've spoken with think of Pinterest as a girly dreamland full of make believes and must haves, but the referral traffic is where the real value of Pinterest lies. Of course you can't just throw up plain or unrelated pictures and expect to see results, but with a proper boards strategy developed with your target markets in mind you can see some real success. For B2B's in the home improvement industry, the new social site Houzz (http://www.houzz.com) offers robust features dedicated to helping promote brand awareness, increase sales, and most of all - foster creativity. Definitely take a look, (even if its just to get your own ideas)!
B2B... LinkedIn and Quora Other than that, I've found that hanging out in niche forums and communities is a better source of leads and relationships.
Google+ and Linkedin have some really great communities for B2B, but be sure to follow the rules/guidelines of the community to a T or the groups' moderators will not post or delete your content. Speaking from experience, haha whoops!
I always recommend the same thing: use the platforms that your clients or customers are using. The very best channels are the ones with your target audience. For me, I use Linkedin, Facebook, YouTube, G+, Yelp, FourSquare, TED boards, Amazon, and a few others (depends on who I am representing).
Gwen Morrison CEO | Social Media Strategist, Endurance Marketing
I always tell my clients--both B2B and B2C--that the best place to spend their time building social media is wherever their target audience is hanging out. Begin with a plan. For us - and we're B2B - we've had a lot of success growing our community on Twitter and LinkedIn. I would also add, if you create great content, and share it -- your audience will find you. Start there. Listen -- and then be sure you have something to say before you launch into any social media marketing.
Here some related discussion on AMEX Open Forum:
- What is most important to your business when it comes to hiring a social media company?
- What is one thing you wish you knew when you started your business?
Find more social media marketing and strategy advice on my blog at MarketingXLerator.
Natascha Thomson is the owner & founder of MarketingXLerator - a B2B Social Media Marketing Consultancy – with a focus on using social media to connect people for business impact. She is also a co-author of the book 42 Rules for B2B Social Media Marketing.
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