Latest Trends in the Digital Coupon Industry
Social media sites were originally meant for social networking and other individual purposes like keeping in touch with friends and family who live far away. Through the years this platform has rapidly grown to become a major advertising front. Though it has not lost its functionality in terms of networking, there are an increasing number of companies today that use social media sites to promote products and services that they deal in.
Today, several organisations use Facebook and other social network sites to help their offers and coupons to go viral, and users are generally eager to be part of such trends. This gives marketers excellent opportunities to promote their products and sell digital coupons that could entitle the coupon holder to benefits such as discounts or free trials. They can giveaway the coupons to increase engagement and ROI.
The Idea behind this Strategy
Digital coupons are a great way to engage new user groups, by linking a certain product or service to the coupon being offered for instance block-c.com. Some popular fast food chains are now associated with online mobile recharge portals – every time a user of the portal avails the recharge service he/she also receives a free coupon from one of these fast-food chains. Digital coupons not only afford your business more visibility, but also help increase the footfall in your store or the conversions on your website, as the case maybe.
The Psychology of Networks
This exposure for the products or services that you offer gives you an opportunity to capture the attention of a large audience who you may now consider as potential customers. Many a time, advertising fails simply because people do not take the trouble to actively see or read the advertisement. Offering digital coupons is a way of putting the customer's interest first, while also achieving your business objective. Consequently, digital coupons are a more sure-shot way of arousing interest amongst your target audience.
Using digital coupons effectively helps you reach out to a large group of potential buyers, who may otherwise have not even known of your presence in the market.
Digital couponing is catching on extremely quickly. More and more consumers now prefer to purchase coupons because they see a certain benefit from them. Coupons are simply a mechanism to draw the attention of potential customers.
Coupons for Social Media Websites Other than Facebook
Theoretically, this is just as easily done as with Facebook. The reason it is not popular with other sites like Twitter and LinkedIn is that they are not as frequently and widely used as Facebook . If this idea catches on quickly and effectively among users of Facebook, then it is almost certain that coupons will spread to many other social media sites as well. Also, Facebook is probably the best social media marketing platform to start with because it has pockets of all types of consumer markets.
While other platforms are more specific to certain kinds of users, this website is used by a variety of individuals who have different and unique needs. Therefore, not only can the general trend be tracked, individual differences in preference can also remain under check so that marketers can manage to keep in mind the needs of the many as well as the needs of the few.
Mark helps his clients first understand what Social Media can bring to their business, be that brand awareness, customer engagement, customer service or income generation and then developing, defining and implementing a plan for their business. Mark is the owner of DOC Marketing a social media & SEO company. He is also a writer for All-Biz-Finance.com.
Other Posts by Mark Scott
Social Media Today