Google Hummingbird: Has Google Gone Siri for You?
This week saw Google celebrating the company’s 15th birthday. Google have also this week announced a handful of new updates to the company’s search offering. This includes a major update to Google’s search algorithm called “Hummingbird.” The new algorithm affects 90% of all searches, and has been in place for about a month, said Amit Singhal, senior VP at Google.
So a new algorithm what does it mean for you? Well it’s all about you! Why?
The new algorithm is meant to keep up with longer, more advanced search queries that come through Google. Instead of simple keyword queries, Google is working to accommodate questions on par with what users might ask their friends off the Internet. (e.g. “Tell me about an artist.”).
Hummingbird is Google’s most significant algorithm change since they switched to “Caffeine” back in 2010.
Google also added a new advanced voice queries, in which your computer or tablet will answer back to you, they are also planning an update to the iOS app. Google has gone all Siri on us? “Life is for living not searching”
Also, users will be able to ask Google to compare two items, generate a list of songs from a particular artist, or pull statistics about the famous landmark such as the Empire State building. Nice! Ok that’s something Siri can’t do.
Mark helps his clients first understand what Social Media can bring to their business, be that brand awareness, customer engagement, customer service or income generation and then developing, defining and implementing a plan for their business. Mark is the owner of DOC Marketing a social media & SEO company. He is also a writer for All-Biz-Finance.com.
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