You Have a Failing Grade on Social Media Response Time [INFOGRAPHIC]
Many (most?) users of social media love to express their experiences, thoughts and opinions, often to a point of "oversharing." Who hasn't seen a comment posted on a brand's social media page where a customer talks about an experience with a product that's a little too personal?
Peruse the Charmin® Toilet Paper facebook page and you'll see what I mean.
When a customer or any random person posts a question, complaint or any type of comment on a company's Facebook page, that individual has put him or herself out there and is undoubtedly watching and waiting for a response. A company that doesn't respond at all looks really bad, as if no one at the company cares. Those businesses need to hire a social media manager or give it up altogether. A social media page without a dedicated attendant is a very sad state of affairs.
An individual who posts a comment on a brand’s social media page expects a response...not tomorrow, not later today, but pretty much RIGHT NOW. The numbers in this infographic tell the story.
Social Media Today