14 Twitter Best Practices That Show the Real You
You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. I frequently peruse the list to get inspiration. Among those represented are Jetblue, Sony, McDonald’s, Lockheed Martin, Keurig, Walmart, MTV, and Coca-Cola.
Here are examples of tweets from today that have no links and no mentions of other people. Most of the time their tweets promote their employer, their industry, or social media in general. The below tweets are pure and unfiltered. They let us see they are real like us.
I challenge you to tweet like them from time to time.
1. Be grateful for everyone who helped you be you..
Augie Ray directs customer strategy at American Express.
I joined Twitter 6 years (and 32,951 tweets) ago today. Thanks to Twitter & my Twitter friends for six always interesting years
— Augie Ray (@augieray) January 8, 2014
2. Quote your role models..
Katy Lynch is the President of SocialKaty.
"Believe you can and you're halfway there." Theodore Roosevelt
— Katy Lynch (@thekatylynch) January 8, 2014
3. Show you are human.
Justin Levy directs global social media at Citrix.
Today I worked out my back for the first time since injuring it. It felt great! Hello, Wednesday!
— Justin Levy (@justinlevy) January 8, 2014
4. Relate to pop culture.
Chris Catania manages social media for Walgreens.
Please help! I overheard Pitbull's "Timber" this morning and now it's stuck in my head and I can't get it out.
— Chris Catania (@chriscatania) January 8, 2014
5. Relate to sports.
Scott Gulbransen manages social media for HR Block.
Never thought Wichita State would be the highest ranked college team in Kansas this season. #wow
— Scott Gulbransen (@sdgully) January 8, 2014
6. Relate to current events.
Wendy Harman directs social strategy for the American Red Cross.
Last night >900 people stayed in 71 shelters across 10 states because #polarvortex
— Wendy Harman (@wharman) January 8, 2014
7. Share your inner thoughts.
Lindsay Crudele directs digital strategy for the City of Boston.
Stared at a rack of sweater tights last weekend, passed them by for "later." What was I thinking? #bewarmbos
— Lindsay Crudele (@thelindsayist) January 8, 2014
8. Offer friendly criticism of public transit.
Sara Lang manages social media for AARP.
Dear WMATA, it is too cold for your nonsense. xoxo, DC.
— Sara Lang (@SaraLang) January 8, 2014
9. Tweet what others tweet in other places.
Adri Cowan manages social media for Marvel.
Watching the train you're running towards leave without you = the worst.
— Adri Cowan (@AdriCowan) January 8, 2014
10. Joke about the things that bind us.
Jessica Berlin is on the social media team at Yahoo.
Having no voice at CES is a complete buzzkill….but we just tweet to each other anyway.
— Jessica Berlin (@JessBerlin) January 8, 2014
11. Reminisce about the past.
Cameron Brenchley directs digital strategy for the U.S. Department of Education.
People don't wear phones on their hip like they used to.
— Cameron Brenchley (@chbrenchley) January 8, 2014
12. Observe digital trends.
George G. Smith Jr. manages digital marketing for Remy Cointreau.
How do I know you? How did we meet? Do you remember? Social media sometimes makes me either forgot or feel weird for remembering too much
— George G Smith Jr (@GeorgeGSmithJr) January 8, 2014
13. Ask a question we all ask.
Katie Needs is on the customer support team for Kickstarter.
whyyyy am i awake
— Katie Needs (@katieneeds) January 8, 2014
14. Smile and cherish your parents.
Dan McLaren founded the UK Sports Network.
Benefit of having parents close by. Can nip over and use their printer as mine’s out of ink (may raid their fridge too). Bonus.
— Dan McLaren (@DanielMclaren) January 8, 2014
If you enjoyed these examples, add a comment with more.
Armed with a Master in Public Administration and 12+ years of experience as a corporate webmaster, newspaper reporter, government manager, and digital marketing college professor, Ari Herzog is a connector and storyteller at the intersection of digital media and community relations.
He blogs at ariherzog.com and occasionally writes about himself in third person.
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