Manage Your Pinterest Account in 10 Minutes a Day [INFOGRAPHIC]
Social media marketing has gone visual.
Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has taken center stage. Shareholic reports that Pinterest is second only to Facebook when it comes to driving referral traffic. The lifespan of a pin is the longest of any social media post, which is why it’s important to manage your Pinterest account to your best advantage.
Social media marketing is time-consuming. Putting your brand’s best foot forward generally entails managing multiple social media profiles. The daily activities necessary to be effective on each platform can be very labor-intensive. Mitt Ray of Social Marketing Writing has created the useful infographic below to help you get your arms around your Pinterest account and manage it effectively in just a few minutes a day. Check out his tips and put them to work for your visual marketing initiatives on Pinterest.
Before you begin managing a Pinterest account, it’s important to plan ahead in order to achieve maximum engagement.
- Set goals. Decide what you want to achieve — grow your followers, increase website traffic, improve sales, increase repins, etc.
- Find your most popular boards and pins. This inventory will help you determine what is most popular with your audience.
- Subscribe to useful content. Blogs and other Pinterest boards will provide shareable images.
- Save articles and images you like. This will help you build a backlog of visual content.
- Pin when it’s most effective. Pins that are posted 2:00-4:00pm and between 8:00pm and 1:00 am receive the most engagement.
Managing your Pinterest account
Now that you’re prepared, you can methodically manage your Pinterest account.
- Respond to comments. Comment on pins shared from your website, on repins, and on pins in which you are mentioned. Limit your number of comments to 2 or 3 at a time — more than this will cause your account to be flagged.
- Repin and like some pins. Liking pins is a great way to same images you can pin later.
- Schedule your pins. Use Pinterest’s scheduling feature to distribute your pins throughout the day and keep fresh content in front of your followers.
- Cross-promote. Share your pins on Facebook, Twitter, LinkedIn, and your other social media profiles to drive traffic and audience engagement.
I direct marketing initiatives at SolutionsIQ, a leading Agile services provider. My blog, Pamorama, is all about how organizations can optimize their online presence and branding with social media marketing. My goal is to help businesses understand how to use social networks to find leads, increase sales, and improve branding via digital marketing on Facebook, LinkedIn, Twitter, Google+, ...
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