Marketing automation has been already adopted by all kinds of brands and has proved to be more than just a tech fad. Once reserved for organizations with big budgets and very technically skilled marketers, this technology is now expanding faster than ever — 50% annual growth since 2011 according to VentureBeat.

With automation, brands are able to get more and better prospects, nurture them, and increase conversion rates. But which tools have become more popular? How much more is the automation market expected to grow? Check out Uberflip's latest infographic for a rundown.