Yesterday saw the first ever Big Tweet Off on Twitter, with Foursquare coming under heavy scrutiny from numerous social media pros. And after an hour of debating the pros and cons followed by a vote, the majority opinion was that Foursquare is yet to convince people that it has the staying power for long-term success.
Twitter Speaks: Foursquare Still Has Some Way To Go
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Hi Paul,
I think Foursquare is lacking in direction for users, but not for local businesses. However, it's going to die unless there is something more for users to do.
It's true that checking in is going to get old, and even offering discounts and deals for Mayors is going to get old, soon, too. I think Foursquare needs to find the sweet spot that Yelp has found. Yelp found a way to target people who love to gab about stuff - amateur reviewers - and they get a kick out of it. Somehow, there has to be something more interesting than just being mayor.
When I first started using it, I loved it. But eventually, checking in became more of a chore than something interesting and fun.
Michael Myers said:
I believe that Foursquare is not what's important here. It's the act of checking in that has inherent value. When someone checks in it's 1) an informal acknowledgement of that brand, 2) creates the potential for social location based interactions (like Chatsquare) and 3) allows for the business to better serve your needs. As you said, Foursquare is still very new and that is what makes it powerful; you can make it what you'd like.
Also, recently I've seen numbers of 4% (CNN/Pew) and 7% (Mashable/?) in regards to how many are aware/use location based services. I think those numbers are pretty close AND I do believe that the rise of the mobile influencer (those that utilize smartphones to share preferences socially) will help build awareness very quickly. Usage of Facebook's mobile site (not the app) went from 11 million to 28 million from 1.2009 to 1.2010 (Twitter from 1 - 4 million in the same time frame) and between 2/3 of those users are between 25 - 55. (FB app usage is at ~100 million.) Facebook is currently baking location based marketing into it's DNA with the announcement of the deal platform and the ability code mobile apps on its platform.
Point is; things are going to change quickly. What once took 10 years for adoption is now taking about 5 years. We will see.
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