…well, that’s what you’d believe if you listened to the traditional marketers, online sceptics, and old-school business brains.

But – actually – there is a grain of truth in the shocking statement. Nobody cares about your blog.

Unless you give them one, two, or all of the following things:

* Useful information, such as ‘How To’ guides

* Proven case studies highlighting a return of some kind

* Open, engaged topical discussion without a hard sell

* Real-life experience and expertise in your niche for their benefit

* Passion and knowledge, packaged up in readable chunks

Or, alternatively, are you banging out a flog blog? Sell sell sell? Broadcasting, not listening?

If so, then of course nobody cares about your blog – after all, how are you really, truly, genuinely helping the reader?

Think give give give, and see what comes back – in time.

This may seem like obvious stuff, but there are a surprising number of flog blogs out there, and when you consider that 70% of all newly-launched blogs fail/quit/end within their first 12 months, you’ll see the importance of a giving ethos to ensure that your audience cares about your blog.

And, rather than being a blog death statistic, wouldn’t you rather care about your audience? If you care for them, they’ll take care of you. And that’s one guarantee careful blogging can give you.

One of the main things to remember is to forget yourself.