Facebook has come a long way from the closed social network that started at Harvard in 2004. Presently at 800 million users, recent projections are predicting 1 billion members by August. Facebook is also growing beyond membership numbers. The social networking website becomes more dynamic with each update, increasing features and functionalities like custom Facebook Page tabs.

Facebook

As Facebook increasingly plays a more prominent role in our lives, it is up to marketers to understand and utilize the social network to connect with a new type of consumer. Today's consumer expects more transparency and a deeper brand connection.

Despite the new challenges that this poses, converting a consumer into a brand loyal advocate promises stronger commitment to your products and business.

A custom Facebook tab for your Page should be an integral part of your social media strategy.

Why a custom Facebook Page tab?

 A tab should be the support system on your Facebook page that:

  • Reinforces your current website
  • Features more information about your brand
  • Increases brand awareness
  • Ignites a call to action
  • Engages fans in current promotions
  • Fan gate content to attract fans

How do I create a customized tab for my business?

Avoid creating a Facebook tab just for the sake of it. Build a specific strategy and tactic for your tab to ensure that goals are being met and the tab is effective.

Once you build a strategy, create a tab that incorporates social features and maintain an aesthetic that is consistent with your brand.

Track your tab visits through Facebook Insights to view how many visits your tab is attracting.

Where can I create a custom Facebook page tab?

Technology to incorporate Facebook tabs first started up a couple of years ago but Facebook then shifted away from it prevented the integration of "Static FBML" on pages for custom designed tabs.

Since then, Facebook has offered a way to create a custom tab via their developer site: https://developers.facebook.com/apps. Visit this page for the complete list of directions to creating a custom tab on the Facebook developer site.

Or you can use one of these free programs that are user friendly and packed with capabilities:

A great example of Facebook tab usage is the Red Bull Facebook Page.
Red Bull Custom Tab
Their tabs feature:
  • Landing page
    • A great design
    • Promotes the brand
    • Features fan gated content only accessible to fans
  • Featuring multimedia
    • Games + Apps & redbull.tv are great ways to feature visually engaging content
  • Athletes
    • Red Bull has made an effort to be a legitimate presence in the sports world, between their soccer team and stadium to endorsements with athletes.
      • This is great PR, it separates Red Bull from the other energy drinks on the market and an association with athleticism and sports attaches a healthier and more trusted setiment to the drink
      • Like I said earlier, use tabs to strengthen current campaigns and goals. This tab is not only linked with Twitter, but it features all the athletes that endorse and support Red Bull.
Have any other ideas or suggestions? Please share them