How Content Crowdsourcing is Humanizing Brands
Brands nowadays are realizing the value crowdsourced content gives to their campaigns. Thanks to social platforms, user-generated content (UGC) not only paves the way for instantized content but real-time engagement as well. It's obvious that without UGC, Facebook brand pages will not function as a channel that promotes customer-company collaboration. Social campaigns often begins with a dialogue between customers and brand, in this way, relationships are developed which increases the level of engagement on brand pages.
One of the industries that content crowdsourcing complements in a significant way is the healthcare industry. GE healthcare recently launched a global awareness campaign on Facebook, Twitter, Sina Weibo. The campaign which is also a competition on select social platforms aims to encourage people worldwide to share health tips and fitness regimens to reduce the likelihood of developing cancer. Already in its second year, GE Healthcare's #Getfit campaign leverages on crowdsourced content and creates a collaborative venue to promote healthier lifestyles.
What's special about GE Healthcare's #Getfit campaign it combines gamification and content proliferation. Fans will be able to cheer individuals who made strides to fight cancer on the page. In line with the Healthcare's #Getfit campaign, GE's releasing an app called the HealthyShare Facebook App. As the world becomes more social, apps are the gamechangers for brands leveraging on UGC. It's no different with the Livestrong campaign but GE Healthcare steps up the game by adding a dash of gamification to entice more people to use and share the app.
For GE, the HealthyShare app will broaden its reach and make content available not only on desktops but for mobile as well. Beyond the surface, an app such as this isn't really for brands but for people to converge in order to form an intelligence hub based on experience and relevance. For brands, it's an opportunity to leverage on their social reach to bring elegant organization for people who aren't only their customers but as a vital cog in the concept of customer-company collaboration.
"Mac here. I used to be a shy boy but social media changed it all. I handle social media campaigns and manage social CRM for clients."
Mac Ocampo recently handled social media campaigns and manages social CRM at Media Mash (Formerly Peachtree SEO), a division of IVI Technologies. Media Mash is a full-service internet marketing firm delivering local search and social media solutions for ...
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