Leverage Your Pinterest Presence for Better Results
Started in 2010, Pinterest is a big website with people pinning and pinning. I never really saw the point of it, and still don’t, but I know how to use it (not for me, personally), and I have seen stats for some of the brands we’re working with. A smart Pinterest presence will drive traffic to your site, which you can convert into sales. Well, Pinterest also got recently valued at $1.5 BILLION DOLLARS! Yup, this one too after FB offering $1B to Instagram – which has yet to be closed. No one clearly knows how Pinterest will make its money, but it keeps growing with over 20 Million monthly active users.
Pinterest’s referrals to external websites overtook Twitter’s referral traffic numbers this past June, and Pinterest is on track to beat out Yahoo in the coming months, according to social media sharing company Shareaholic
Leverage your Pinterest presence and start zocializing with me, and the other 19,999,999+ users. In the social media space, what you need to know is that your first 100 followers are not only the most valuable, but aren’t they nice to follow you? Could you be nice to them too? No need to announce discounts anymore, online shoppers don’t seem to care much unless it’s based on interactions or specific campaigns. Pinterest has been copied by tons of web designers because of their new layout, but what they also did is change the activity stream model from text to more visual content. That said, photos are now the most shared and commented on ‘branded content’. Social Creativity is king now; you have to socially let others be creative with you, and spread your brand lifestyle organically.
The Facts are real, it’s not invented!
Funny, Zappos just proved to be somewhat creative with “PinPointing”
My 2 cents or 5 Tips to better pin your lifestyle
Don’t forget to create branded and authentic content
Pinterest will lead traffic to your site, you still have to give them the link or else they won’t even post it. Pinterest has this huge asset over Twitter and Facebook to help brands boost their referral traffic. If you’re a designer or marketer for a fashion brand, start working on your content strategy and invest in your creative team. Content AND Creative Content will be king! Have you seen this vid?
I hope you enjoyed it because that’s what I believe will be the next focus for most people who aren’t as creative as they think they are right now. These campaigns can really boost your engagement and get you better results, but it’s based on the content, which is naturally emotional, strategic, creative. The virality of it isn’t coming from spending dollars on running ads with Adwords or Facebook Ads. If I’m sharing it here again, it’s because I love it and it’s fun. As a brand and in today’s economy, you have to entertain people with content that will make them feel something! Still haven’t felt any good or bad from a discount status update, have you?
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Most recently, Fabien has founded Zo! Creative LLC, a fast growing digital advertising agency specializing in Social Media and Viral Marketing for Fashion Brands. Prior to that, he was at Global Universal Film Group, a publicly traded company based in the Paramount Studios, as Marketing Director, responsible for Promotions, Licensing and Merchandising across the company's slate of films. ...
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