Hashtag Use on Google+
Hashtags augment quality posts in Google+; they are not a replacement for posts, however.
In the following screenshot, a guy is sharing his blog post. Ostensibly, having written it himself, he could give us a sentence or two that might compel us to read the article. He would also be able to choose just a few good hashtags that are relevant and likely to reach, one would think. However, All he did was adorn a share of the link to the article with 35 hashtags. Twelve hours later, and he has no interaction on it: no comments, re-shares or even plusses:
Here is a recent post I did, via my friend Robert Fransgaard, on how even some of the biggest companies in the world have hashtags backfire on them. #RIMjobs was not well thought out (Blackberry jobs). It would appear from the interaction I got that I formatted the post well enough, and provide my own thoughts on the post along with just a couple relevant tags:
How do you choose relevant but also reaching hashtags for googleplus?
Do it right inside Googleplus: start typing from the # character, see what comes up, and then click that tag to search posts with the hashtag. Or, to search in a non-alphabetical way, use RiteTag and the search feature within Tag Optimizer (the first thing you land on, once signed in to RiteTag). This is what I do, since RiteTag AI gives me a quick idea of how much a tag is being used lately, and thus, the likelihood that it will be searched.
What do you do to get your tags for Twitter, Facebook, and Googleplus?
Social web apps, community management, marketing too. Working with internet startups in user experience as well as community-building projects, and supporting emerging social web applications creators by helping them engage and grow their online communities.
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