Tagging: the best of Twitter in Google+
Tagging on G+? (We’re already doing it)
Many are promoting the use of Twitter hashtags to provide topic tagging for Google+ posts, as well as some using Twitter terms such as RT to refer to what are actually “reshares,” in G+. It’s not surprising that Twitter users are wrestling with how to follow their audiences onto the G+ platform and to relate to them in familiar way. Google+ is a different platform, and although I think that there is value in trying to add a unique structure to G+ posts, I believe that tags are a great carry-over from Twitter that many are using, and for great purposes. Just as Twitter users created tagging practices and Twitter later formally recognized tags as different from other words in tweets, Google+ has made G+ tags searchable and also suggests tags when we begin typing with a ‘#’ mark.
I keep up with regular Hangouts via the #techandcoffee tag
I find the Hangouts I missed and also find those that are still on air – and I can join. I do this at the same time, with one step – the tag search – rather than having to separately check the techandcoffee site or find and click on my circled techandcoffee contact in G+ and then, check Hangouts for techandcoffee.
There’s a natural relationship between Twitter and G+, G+ is certainly more visual, but what I find missing is a clear and suggested use of tagging in G+. The G+ tagging olution doesn’t have to be necessarily to eliminate or ignore Twitter terms, but to make their use seem more natural, and “right” for G+. For example, there are some Twitter tools that automatically translate hashtags into a graphic box in a tweet’s text, much the same way that our +-ing names in posts pulls in graphic representative elements. Is this right for Google+? Getting Twitter tagging and whatever tagging standards develop in G+ in a common presentation format can help non-geeks to feel more comfortable that everyone is in the community and speaking the same language.
Social Sharing Optimization, or #SSO
Tagging helps those who are looking find a focused body of information. Even without official recognition of the ‘#’ for tags in G+, people are using the character before tags, and if you search a term with and also without the ‘#’ mark, you find that the results are different. By tagging your content, you do get found by those who have not circled you – but are looking for the tag(s) you use. You reach more, and with relevancy, by using tags, thus.
Note how we can find people, posts, pages, hangouts and more – and the results are actually different, with/without the ‘#’
What do you think about tagging in G+?
Social web apps, community management, marketing too. Working with internet startups in user experience as well as community-building projects, and supporting emerging social web applications creators by helping them engage and grow their online communities.
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