As you know, infographics are visual representations of information, data, or knowledge. They present complex concepts quickly and clearly, and communicate ideas in an easily understandable fashion.

Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. Since social media marketing is a relatively recent addition to organizations’ integrated marketing communications plans, it’s imperative for marketing professionals to gain as much understanding as possible about how people leverage social media for everyday interaction. These snapshots communicate essential information to help marketers make sense of the social networking space and how people are using it in their everyday lives to communicate and share information and ideas.

Most of these have been cropped or scaled down — please click on each image or its title to see the full-sized version.


The History of Social Networking

history of social networking small 65 Terrific Social Media Infographics


Who is the “Me” in Social Media?

behaviorgraphic poster lg 65 Terrific Social Media Infographics


The State of the Internet

State of the Internet 2010 640 small 65 Terrific Social Media Infographics


The New Marketing Trifecta

ft new marketing trifecta 65 Terrific Social Media Infographics


How Marketers Are Using Social Media

everybodys doing it small 65 Terrific Social Media Infographics


Who is the Modern Media Consumer?

mediaconsumer6 small 65 Terrific Social Media Infographics


The Biggest Shift

the biggest shift small 65 Terrific Social Media Infographics


The Rise of Social Networking Ad Spending

rise of social net ad spending small 65 Terrific Social Media Infographics


How Women Use Social Media

how women use social media small 65 Terrific Social Media Infographics


The CMO’s Guide to the Social Landscape

CMO Social Landscape small 65 Terrific Social Media Infographics


The B2B Social Media Landscape

b2b social media small 65 Terrific Social Media Infographics


The 2010 Social Networking Map

2010 Social Network Map small 65 Terrific Social Media Infographics


How the World Spends Its Time Online

How The World Spends Its Time Online small1 65 Terrific Social Media Infographics


Who Uses Twitter and How

who uses twitter small 65 Terrific Social Media Infographics


A Year of Twitter

a year of twitter small 65 Terrific Social Media Infographics


The Meteoric Rise of Twitter

meteoric rise of twitter small 65 Terrific Social Media Infographics


How Engaged is Your Brand?

how engaged is your brand small 65 Terrific Social Media Infographics


The Social Engagement Spectrum

socialengagementspectrumjpg 65 Terrific Social Media Infographics


10 Levels of Intimacy in Today’s Communication

levelsofcomm 65 Terrific Social Media Infographics


The Top 50 Most Social Companies

top 50 social companies small 65 Terrific Social Media Infographics


The Social Media Landscape in China

China social media landscape small 65 Terrific Social Media Infographics


The Social Media Effect

socialmedia.final  65 Terrific Social Media Infographics


The Revised Social Media Effect

Social Media Revised small 65 Terrific Social Media Infographics



Facebook Facts You Probably Didn’t Know

facebook facts small 65 Terrific Social Media Infographics


The World of Facebook

facebook statistics small 65 Terrific Social Media Infographics


10 Mind-Blowing Facebook Games Statistics

facebook games statistics small 65 Terrific Social Media Infographics


The Rise of Facebook Mobile

rise of facebook mobile small 65 Terrific Social Media Infographics


Social Marketing Compass

socialmediacompass 65 Terrific Social Media Infographics


Facebook vs. Twitter

Facebook versus Twitter 65 Terrific Social Media Infographics


Are We Addicted to Social Media?

Social Media Addiction small 65 Terrific Social Media Infographics


How are People Using Social Media on Their Mobile Devices?

How are Mobile Phones Changing Social Media small 65 Terrific Social Media Infographics


How Fortune 100 Companies are Leveraging Social Media

How Companies are Leveraging Social Media small 65 Terrific Social Media Infographics


How Small- to Medium-Sized Businesses Spend Money on Social Media

how businesses spend on social media small 65 Terrific Social Media Infographics


Balance Your Media Diet

by media diet f 65 Terrific Social Media Infographics


Social Media Statistics

social media statistics 65 Terrific Social Media Infographics


Social Web Involvement

social web involvement 65 Terrific Social Media Infographics


Social Media Demographics

social media demographics small 65 Terrific Social Media Infographics



The Spectrum of Online Friendship

spectrum friendship 65 Terrific Social Media Infographics


How People Share Content on the Web

facebookleadssharing1 65 Terrific Social Media Infographics


Donut Marketing

Donut Marketing 65 Terrific Social Media Infographics


Profile of a Twitter User

twitter users profile small 65 Terrific Social Media Infographics


Twitter Territory

Twitter Territory 65 Terrific Social Media Infographics


Twitter PR Strategy

strategictwitter 65 Terrific Social Media Infographics


The Journey of a Tweet

journey of twitter post 65 Terrific Social Media Infographics


The Hierarchy of Digital Distractions

hierarchy distractions 960 65 Terrific Social Media Infographics


When Social Media Attacks

whensocialmediaattacks 65 Terrific Social Media Infographics


The Art of Listening

artoflistening 65 Terrific Social Media Infographics


The Conversation Prism

conversationprism 65 Terrific Social Media Infographics


Word of Mouth Visualized

wordofmouthvisualized 65 Terrific Social Media Infographics


Social Web Reputation Management Cycles

social web reputation mgmt cycles 65 Terrific Social Media Infographics


Twitter Statistics

If  the Twitter Community were 100 People1 65 Terrific Social Media Infographics


The Story (So Far) of Twitter

the story of twitter1 65 Terrific Social Media Infographics


Who Participates Online

whoparticipatesonline 65 Terrific Social Media Infographics


Gender Balance on Social Networking Sites

Gender Balance on Social Networking Sites 65 Terrific Social Media Infographics



Building a Company With Social Media

Social Media Building 65 Terrific Social Media Infographics


Social Media Spending

Social Media Dollars1 65 Terrific Social Media Infographics


The Facebook Juggernaut

facebook juggernaut1 65 Terrific Social Media Infographics


Breakdown of the Blogosphere

blogosphere 65 Terrific Social Media Infographics


Visualizing 6 Years of Facebook

facebook viz small 65 Terrific Social Media Infographics


The History of WordPress

wordpress infographic small 65 Terrific Social Media Infographics


The Boom of Social Sites

the boom of social sites1 65 Terrific Social Media Infographics


Age Distribution on Social Network Sites

age distr per site 65 Terrific Social Media Infographics


Make Social Media Work for Your Company

makesocialwork 65 Terrific Social Media Infographics


The World Map of Social Networks (December, 2009)

world map of social networks small 65 Terrific Social Media Infographics


World Map of Social Networks (December, 2010)

world map of social networks 2010 small 65 Terrific Social Media Infographics


 65 Terrific Social Media Infographics

 


 

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