Timing Your Social Media Marketing
Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is it in the morning, since many people check their Facebook page before they go to work? Is midday better because users look at their Twitter stream while they’re eating lunch? Is evening best? Which days of the week generate the most engagement? And what about B2B versus B2C — are the dynamics different?
Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert, recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts. The webinar covers:
- The effects of timing on clicks and interactions
- How B2B and B2C timings differ
- How time zones alter the equation
Here are the slides:
Argyle Social produced this great infographic which distills the content from the webinar into a visual representation everyone can understand:
I’m the marketing manager at SolutionsIQ, a leading Agile services provider. We help companies adopt Agile practices, from the team level to executive management.
My blog, Pamorama, is all about how organizations can optimize their online presence and branding with social media and digital marketing in order to be found online. My goal is to help businesses understand how to use social ...
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