About Paul Fabretti:

Digital Director

Brazen PR

Hello. If you haven't already met me yet my name is Paul Fabretti, the Digital Director at Brazen PR. I'm really proud to be on the board of the largest consumer PR consultancy outside of London. My digital experience goes back to 2001 when the web was but a baby and I set up an online video game business thegamenetwork.co.uk (now defunct!). My social media experience dates back to 2005 when I formed, grew (using solely social media channels) then sold my online bathroom retail business bighippo.co.uk. Since then, I have gone on to set-up the social media teams and services of several large UK agencies. It's also fair to say that I'm a very early adopter of new technologies so I've always got my finger on the pulse of what you need to know about. My role at Brazen is to primarily oversee the digital direction of the agency, making sure we continue to be at the forefront of what is an incredibly fast-moving space. I also have oversight of all our online activity and ensure that we continue to give exceptional results by developing our best-practice community and time management techniques and building intelligent, effective and integrated PR strategies using industry-leading monitoring tools. As someone who has "been there and done that", I try to pass on my experience through this blog, blendingthemix.com which has been in the Ad Age Power 150 for over 3 years and has been shortlisted for numerous computerweekly and BIMA awards. I'm also a featured blogger for well respected US-based marketing publications, Social Media Today and MarketingProfs and The Drum in the UK, so you'll always find some good common sense on digital marketing and where it's going somewhere online! You’ll also likely find me speaking at digital marketing events throughout Europe too, so if you're at one, be sure to say Hi (if we aren't already there together!). In the past I've worked with some of the world's biggest brands, providing consultancy, developing and implementing social media strategies in the UK and Europe for names such as Dyson, Lexus, Microsoft, Durex as well as The NHS and many UK Police Forces. My social media consultancy for Greater Manchester Police laid the foundation for their global hit, GMP24 in which the Force tweeted every 999 incident for a 24-hour period.

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