Gems from Seth Godin
Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Godin’s overarching point: We are moving from the age of mass to the age of connection. Organizations must connect with their constituents individually or they’ll be ignored. A person’s value is defined by his or her platform, which is a function of connections.
Quotes are more or less word-for-word. Unquoted comments are paraphrased.
- “We get so hung up on what we’re good at that we forget to ask what we should do next.”
- “For 100 years our economy has been based on idea that we can swap people out interchangeably.” This promotes mediocrity.
- “More people are listening to music today than ever before but the recording industry is toast. That’s revolution”
- “Mass media appeals to the masses and that means average. TV was invented to sell ads to masses. Products advertised on TV are by definition mediocre.”
- “A typical supermarket has 30,000 items with 17,000 new ones arriving every year. Do consumers want more marketing?”
- The Internet shifts markets from normal to extreme because enthusiasts can find each other and drive each other to greater extremes.
- The great new ideas come from people working at the extreme outer edges, not the normal middle
- We’re leaving the industrial economy and entering the connection economy. Mass won’t work any more.
- “Be careful with a race to the bottom because because you might win.”
- Generosity will be essential to marketing because no one wants to connect with a selfish person.
- “If people aren’t complaining when your e-mail doesn’t show up, you don’t really have their permission to e-mail them.”
- “Be the one people can’t live without, the one that delivers something unique. That’s why TripAdvisor is worth more than American Airlines, which is basically a bus company.”
- “The guy who invented ships also invented shipwrecks.”
- We want to be in synch with our tribe, but our tribe isn’t large any more. It’s others like us.
- Don’t try to invent a tribe. Show up to lead one that already exists.
- “The minute someone gives you instructions, you’re not doing art any more. You’re doing color-by-numbers.”
- “If your value is that you cost a nickel less than the other guys, you’re in a race to the bottom.”
- “If you believe failure is not an option, then neither is success.”
- “A meeting is a group of people waiting to see who foolishly will take responsibility for what happens next.”
I help organizations of all sizes understand the tools and tactics of new media. As a 25-year publishing veteran – with the past decade focused exclusively online – I know what it takes to create compelling content that leads to customer affinity and bottom-line results.
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