WSJ: Microsoft Has Acquired Yammer
Microsoft has agreed to buy business-software company Yammer, the Wall Street Journal is reporting, from an unidentified source. The price is $1.2 billion.
There’s been no immediate comment from officials at either company, but it’s no secret negotiations have been under way for some time and word of a deal has been expected.
Yammer creates private social networks inside companies. Bloomberg News reports acquiring Yammer would help Microsoft add social-networking tools to the suite of products it offers corporate customers.
As Bloomberg points out, a deal for Yammer would follow other recent enterprise software purchases centered on social media. For instance, Salesforce.com gained social marketing tools through its $745 million purchase of Buddy Media, Inc. this month and Oracle recently bought Vitrue Inc. and Collective Inellect Inc, to companies that analyze data on social-media sites.
On a smaller scale, it was announced Thursday that Syncapse, a company that helps other firms manage their brands on Facebook, has acquired Clickable, a smaller company which helps businesses buy Facebook ads. Purchased price wasn’t announced.
Paul Simon is the sole proprietor of SharperContent, providing the best in content and content editing and in webinar management. He previously was a senior site curator for Social Media and a manager of the Social Media Today group on LinkedIn. He previously was content manager of Candogo.com and editor for several other online sales communities. A former bureau chief for The Associated ...
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