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SMT Audio Webinar Archive: How Do You Scale Personal Engagement? A Fresh Look at Marketing Automation
How Do You Scale Personal Engagement? A Fresh Look at Marketing AutomationHow do companies reconcile the need for engagement in customer service with the necessity to market themselves on a large scale? Personal engagement with customers fosters customer satisfaction, trust and loyalty, and this has been made easier and more... [read more]
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Audio Archive: Are You Listening to Your Customers? How to Build an Effective, Customer-Focused Enterprise
Are You Listening to Your Customers? How to Build an Effective, Customer-Focused EnterpriseBusinesses use a lot of popular tools to help them get in touch with what their customers are saying and thinking about their products and services. Today, most companies base strategic decisions on quantifiable data from surveys, focus groups,... [read more]
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Audio Archive: What are the Best B2B Social Practices Right Now?
Businesses that deal with other businesses do not have the multitudes of social media-active consumers who are pushing retail companies to change the way they buy and sell through more social contact and personal interaction - to behave like people as they interact with people. But the Web is now a social “place” and the potential gains... [read more]
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Audio Archive: Social Media and Non-Profits: Networking for a Cause
Networking for a Cause: How Can Non-Profits Optimize Social Media?How does a successful social media approach for a non-profit differ from consumer-centered approaches? Due to the difference in mission between non-profit organizations and for-profit businesses, the tone of the conversations in their respective online communities tends to... [read more]
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Audio Archive: How to Build and Leverage Great Content Online
How to Build and Leverage Great Content OnlineSponsored by Content is what drives the Web economy, and today’s online audience is hungrier than ever for content that serves a personal, economic, or professional purpose. That audience has a wide selection to choose from, and the challenge for a content provider is to earn the consumer’s... [read more]
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Audio Archive: The Total Life Cycle of the Social Customer
Sponsored by
How can social media serve your brand? Interaction with consumers is being made social across the business world, with both huge opportunity and substantial risk involved. An intelligent social business that makes effective use of social platforms to listen to its marketplace can then present itself to the customer in ways that facilitate conversions, in the form of sales or brand loyalty.
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Audio Archive: Women and Social Media
Women and Social Media:Passion + Purpose = Conversion Are social media sites the “killer app” for reaching a female audience? And where do female web users congregate? The great growth surge seen by social photo-sharing site Pinterest is driven by women, rather than the males who more often make up the demographic of geeks and early... [read more]
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Audio Archive: A Global View of Social Media
How Does Social Media Work Abroad? A Global View of the Online WorldHow do approaches to social media and the interactive web vary around the globe? These technologies have been adopted in many large markets outside of the United States and the English-speaking world, with online social applications being developed and cloned in China,... [read more]
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Audio Archive: Social Media as a Small Business Tool
Social Media as a Small Business Tool Sponsored by For small to medium businesses (SMBs), performing sales and marketing while providing attentive customer service often means stretching a narrow, if not nonexistent, budget to its limits. More recently, social media has proved to be a valuable - and affordable - tool to improve customer... [read more]
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Audio Archive: Does Pinterest Have a Future?
Does Pinterest Have A Future?Pinterest, a new kid on the social media block, has received a lot of attention over the past few months as its membership numbers have soared. It appears to be filling a niche not covered by any major existing social platforms, and serves as a marketing tool for businesses selling easily photographed... [read more]
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Why Your Social Media Policy May Be Illegal
I've updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in the language they use to govern the use of social media policy for US-based employees. [read more]
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Audio Archive: Liberating Big Data
Liberating Big Data: Can You Be Part of the Online Data Revolution?Big Data is discussed everywhere these days. It's now understood as an unavoidable fact of life that data is being collected everywhere about nearly everything you and other consumers and businesses do online. But beyond that, it’s often a mystery as to where... [read more]
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Audio Archive: B2B and the Complex Sale
B2B and the Complex SaleThe nature of complex sales has changed dramatically with the adoption of the Internet as a research tool. People on the sales end are much less in control of the process because customers can now find out much about the supplier without asking them directly. Potential customers can discover facts about the... [read more]
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Audio Archive: How is Big Media Adapting to a Social Media World?
How is Big Media Adapting to a Social Media World Big Media got big in the ages of broadcast and print, when corporations controlled the flow of content and consumers had few opportunities to interact and contribute. That balance has shifted radically over the past decade, as billions of consumers... [read more]
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Audio Archive: Is Twitter the New Help Line?
Is Twitter the New Help Line?Improving Customer Service with Social MediaEver gotten a response to a customer service request that went something like this? "Thank you for contacting the ABC Company. A representative will respond to you sometime this year.” OK, a year may be stretching it, but it often feels like your concern is not... [read more]
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Audio Archive: Online Communities- Public, Private or Both?
Online Communities: Private, Public, or Both? What configurations of restriction and openness in online communities are most appropriate for specific business circumstances? There are advantages to limiting access and participation, and others to hosting open communities where users self-define themselves as members. Because of... [read more]
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Audio Archive: How Content Marketing is Changing Everything
How Content Marketing is Changing EverythingAn exclusive webinar from Social Media Today and Social Media GroupForget about "interrupt and repeat"! The promise of Content Marketing is the ability to deliver the right information, in the right place, at the right time, in order to earn your customers' attention. But it's not only... [read more]
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Linkedin Marketing Strategy Update
If you’re a B2B marketer looking to fine tune your Linkedin marketing strategy, this podcast is for you. Your’re going to get tanglible, applicabler Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), who blogs at Princess Polymath. [read more]
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Audio Archive: Defining and Measuring Influence
Defining and Measuring Influence We are all subject to being influenced by people, events and experiences in our lives. This is just as true in our online behaviors as it is in the rest of our lives. Those influences affect our thinking, our decisions and our preferences. We base many of our choices on the words and actions of... [read more]
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Why AirBNB is Too Risky
It sounds almost too good to be true: rent an apartment in any city for a fraction of what it costs to stay at a hotel. You get a kitchen, more space and save a lot of money. And that much IS true. But with the savings comes the risk and stress of fending for yourself in the event of a mishap. Buyer beware! You may wind... [read more]
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Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Rohn Jay Miller
- Sandy Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”