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Multi-Screen Engagement: Marketing Across Devices [WEBINAR REPLAY]

April 15, 2014 by Amelia Smith

Studies show that a television is no longer the only place that consumers are getting their entertainment. Computers, tablets, and smartphones are all able to air your favorite shows—and the ads that go with them. This combination of multiple screens into the consumer experience is transforming how people develop devotion to certain...[read more]

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Make Your Marketing Memorable with Visual Storytelling [WEBINAR REPLAY]

April 14, 2014 by Amelia Smith

Attention is the new commodity. Visual Storytelling is the new currency.Did you know that the human brain processes visuals 60,000X faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos? People relate to visuals! Visuals and rich...[read more]

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Story-Telling: To Crowdsource or Not to Crowdsource [WEBINAR REPLAY]

April 8, 2014 by Amelia Smith

More and more companies are using creative crowdsourcing every day thanks to social media channels like Twitter and Facebook, and online crowdsourcing platforms. We’re all familiar with the commercials and ads made for the Superbowl with crowdsourcing. The got milk? campaign was refreshed with the help of crowdsourcing through Zoopa....[read more]

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Online Community: The New Secret Sauce for Customer Centric Enterprises [WEBINAR REPLAY]

April 1, 2014 by Amelia Smith

Wouldn’t it be nice to have hundreds or thousands of your customers eager to give you feedback, refer potential customers, answer each other’s questions about your products and services, and learn more about your business? Many companies are experiencing these real benefits of online communities. The rise of the Internet is responsible...[read more]

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Influencers 2.0 | ROI of the Influencer [WEBINAR REPLAY]

March 25, 2014 by Amelia Smith

Marketers know that connecting with influencers is a complementary component to a successful content marketing strategy. Identifying those influencers has become much easier with search and social analytics. Yet creating a successful engagement strategy takes a deeper dive into understanding how influencers think and how their activities...[read more]

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The Social Government vs. The Social Citizen [WEBINAR REPLAY]

March 18, 2014 by Amelia Smith

As government and elected officials join social media, they come face to face with citizens who are already there waiting for them. More than ever, social media is proving to be a useful platform for helping politicians connect to constituents, as well as citizens  with their elected officials and government agencies. However,...[read more]

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Trust is the New Currency: Innovative Models for Business Transactions [WEBINAR REPLAY]

March 11, 2014 by Amelia Smith

Six out of ten U.S. consumers study a company’s reputation before buying a product or service, according to the 2013 Harris Poll Reputation Quotient. Reputation is everything with trust-based systems enabled by the Internet replacing traditional currency, such as an ad in the Yellow Pages, a magazine or on a billboard.Take Amazon, for...[read more]

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Too Many Platforms: The Next Wave of Social Management Integration [WEBINAR REPLAY]

March 3, 2014 by Amelia Smith

Let’s face it. There are too many social platforms. There’s one to manage tweets, one to check analytics, one to internally collaborate, and so on. We have a hard time keeping track of all these platforms today. As social media continues to grow and change, it’s bound to get worse before it gets more efficient.What’s the solution? Should...[read more]

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The Social Employee: Transform Your Employees into Brand Advocates [WEBINAR REPLAY]

February 27, 2014 by Amelia Smith

In today’s world, simply posting on social channels is no longer enough. Brands need to find innovative ways to reach new customers and increase awareness. Leading brands like AT&T are realizing the value in powering employees to create and share authentic brand stories across social networks.  By powering employees, brands...[read more]

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Social Organization: How Centers of Excellence, Collaborative Management and Seamless Enterprise Structures are Working [WEBINAR REPLAY]

February 25, 2014 by Amelia Smith

Digital has changed the way we work forever. Smart phones and email have replaced pagers and fax machines. While we may use email and meetings to communicate and collaborate today, this too will change. Business competition and the pressure to constantly innovate and adapt to changing conditions means every second counts. Efficiency is a...[read more]

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Social Selling: It's About the Listening, Not the Talking [WEBINAR REPLAY]

February 18, 2014 by Amelia Smith

If you’re a modern sales professional, you know the sales process evolves before you get involved. The modern customer is already educated on your product. They’re researching solutions on their own. It’s your job to find out what your customers are talking about online and how you can help them.Fostering a culture of listening within...[read more]

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How to Turn Big Data Into Little Data [WEBINAR REPLAY]

February 11, 2014 by Amelia Smith

Are you swimming or drowning in the sea of big data? Whether you’re doing the backstroke or sinking in it, the rate of data collection is growing. So how do you get from the tumultuous ocean of big data to a calm, quiet bay?We will chart how to take the sea of data that organizations are collecting on individuals and transform it into...[read more]

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Mobile and the Store of the Future [WEBINAR REPLAY]

February 4, 2014 by Amelia Smith

The future of retail is in the palm of your hands. Pew Research Center reports 91 percent of American adults use a cell phone—not just for calling and texting. More and more shoppers are using them to locate, research, compare, and purchase products. And cutting-edge retailers are utilizing their customers’ devotion to devices with QR...[read more]

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The Social Customer Engagement Index Webinar: Use & Effectiveness of Social Media in Customer Service [WEBINAR REPLAY]

January 28, 2014 by Amelia Smith

In this webinar we preview results from the fourth edition of the The Social Customer Engagement Index, sponsored by SAP, an exclusive whitepaper being released later this year. In late 2013, we surveyed our audience...[read more]

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Social Organization: What are Best Practices for Internal Collaboration? [WEBINAR REPLAY]

January 21, 2014 by Amelia Smith

How do you build a social organization? We're not talking about tweeting and posting updates on Facebook. We're talking about an organization that collaborates internally using an enterprise social network (ESN). An ESN is an internal platform designed to foster collaboration, communication, and knowledge sharing among employees.If your...[read more]

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Frankenmarketer: What is the Skill Set of the Modern Marketer? [WEBINAR REPLAY]

January 14, 2014 by Amelia Smith

Marketing was so much simpler when there was a limited number of TV, radio, newspapers, magazines, and movies. Marketers scheduled advertising in one or more mediums, waited, and watched for product sales as a result. Today there are myriad channels to utilize—and compete against—for customers’ attention. It’s no longer enough to create...[read more]

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Social Media Predictions for 2014: What Do You Need to Watch? [WEBINAR REPLAY]

December 17, 2013 by Amelia Smith

Join us to hear what social business experts think is next. In January 2013, a 6-second video app debuted as a free iOS app on the iPhone and iPod Touch; 11 months later, Vine is the most-used video-sharing app on the market, available for Android and the Windows Phone as well. Instagram video also came onto the scene this year. Facebook...[read more]

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Meet the Author - Age of Context: Mobile, Sensors, Data and the Future of Privacy [WEBINAR REPLAY]

December 17, 2013 by Amelia Smith

Social Media Today is partnering with SNCR on an exclusive meet the Author webinar with Shel Israel, Co-author with Robert Scoble on the “Age of Context: Mobile, Sensors, Data and the Future of Privacy.” Join us as we interview Shel Israel on his latest book.During this interview, we will take you through nearly a decade of the evolution...[read more]

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Leveraging Social Data for Customer Insights [WEBINAR REPLAY]

December 10, 2013 by Amelia Smith

Social data contains information about customer experience, preferences, and trends that are unavailable through traditional market research. The opportunities for brands to use this data to enhance customer experience are both endless and overwhelming. In this webinar our panelists will share examples of brands that use social data...[read more]

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How To Boost Your Holiday Marketing on Facebook [WEBINAR REPLAY]

December 6, 2013 by Amelia Smith

It isn’t too late to get your holiday social media marketing plans in place! Join Zach Mangum, Cofounder and CEO of GroSocial and Ramon Ray, Bestselling Author of Facebook Guide to Small Business Marketing to learn how you can boost your social media marketing results this holiday season.Zach and Ramon will show you live examples of what...[read more]

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