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Put Your Blog On-Trend with the Latest 2014 Design Solutions

April 18, 2014 by Kat Haselkorn

Blogging design trends

New bloggers must constantly learn and apply the latest best design practices in order to stay competitive. Some even argue that the quality of a blog’s presentation and delivery are equally as important its content. In 2014, watch as retina-ready designs, super charged infographics, and code-free design tools take off![read more]

Fixing Your Intranet: A Guide for Leadership

April 18, 2014 by Vanessa DiMauro

Fixing your intranet.

You have spent countless hours developing a strategy for the business.You know it is absolutely flawless. But is it, really? Use the intranet to share aspects of the strategy for specific feedback to help refine your ideas. This is one way to see if the plan will withstand the acid-test of employee acceptance.[read more]

Google Gets Serious About Social Advertising with New Post Ads [VIDEO]

April 18, 2014 by Larry Kim

New post ads on Google.

It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.[read more]

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch

Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

How to Transform Yourself into a Marketing Technologist

April 18, 2014 by Chris Horton

Marketing technologist.

Fair or not, marketers are now viewed as the digital transformation change agents in many organizations. This presents unprecedented opportunities and perils for the modern marketer, who is now expected to have a broader skillset transcending mere artistic creativity and strategic thinking in order to foster organizational digital integration and transformation.[read more]

The Impact of Social Media in the Travel Marketing Industry: Part Two

April 18, 2014 by Steve Olenski

Social media in the travel marketing.

Two airlines are getting more active in the social media space. Once you enter the world of social media you cannot exit. Short of your company going out of business, you must stay active and respond and engage and not just when things are going well, either.[read more]

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5 Tips on How to Generate Sales Leads Through Social Media

April 18, 2014 by Lewis Robinson

Generate sales leads wtih social media.

If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.[read more]

How to Market With a Content Series

April 18, 2014 by Brennan Girdler

Market with a content series.

Businesses serious about blogging and generating leads should consider creating a series, or a way to showcase and link content through social media. A series not only structures your blogs, it also allows websites to exponentially increase inbound and outbound links for more online exposure.[read more]

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Tracking Social Media Success With Google Analytics

April 18, 2014 by Sergio Aicardi

Tracking social with Google Analytics.

Learn how to use Google Analytics to measure the success of your social media efforts in a few easy steps. I will explain how to interpret actionable reports that show just how well your social media traffic is performing. A marketing manager or anyone that does marketing is only as good as the tools he or she knows how to use.[read more]

The Bricks and Mortar of Digital Transformation

April 18, 2014 by Courtney Hunt

strategic goals and objectives

All organizations will be transformed by social and digital technologies – it’s a question of WHEN, not IF. Rather than waiting for a disruption that requires REVolutionary change, organizations and their leaders are well advised to take an EVolutionary approach to digital transformation – and they should start immediately.[read more]

Five Mistakes Lawyers Make Online

April 18, 2014 by Brad Friedman

According to LexisNexis, 76% of people search online to find an attorney. 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only acceptable, it’s the new norm. With this in mind, lawyers need to keep in mind the internet is fluid and permanent at the same time.[read more]

Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts

April 18, 2014 by Prasant Naidu

+Post ads.

Good news for all Google fan boys who believe that Google+ still has the potential to compete with the giants of social networking. In a recent update, Google has decided to roll out +Post ads to all advertisers who meet a minimum threshold of Google+ followers.[read more]

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Influencer Outreach: The Trigger for Social Media ROI

April 18, 2014 by Luca Massaro

Find your influencer.

Influencer outreach has become the post-modern, social media version of celebrity endorsement. It can create social chatter and with the right targeting it can be the trigger for sustained ROI. Those in charge of engagement must focus on finding the correct influencers in different categories through analysis and influencer mapping.[read more]

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Beyond Engagement: Employee Advocacy - What's In It For My Business?

April 17, 2014 by Mike Bailey

A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.[read more]

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Multi-Screen Engagement: Marketing Across Devices

April 17, 2014 by Paul Dunay

Multi-screen engagement

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic.[read more]

6 Steps to Successful Facebook Ads

April 17, 2014 by Eyal Reich

Facebook ads

It is very easy to make mistakes when building a Facebook ad campaign. There are many ways in which an ad can be spoiled; anything from poor targeting to bad copy can lay your ad to waste. This post will discuss a few steps that you should follow in order to increase the effectiveness of your Facebook ads.[read more]

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Letting the Domino's Fall Where They May

April 17, 2014 by Lou Cimaglia

Domino's is taking a chance (credit: Domino's)

"We know that not everything is gonna work," says Andy Wetzel of the Domino's Product Innovation team. How many pizza shops do you know who are willing to deviate so far from their core competency to potentially be deemed a failure by their customers? We should tip our cap to their marketing team.[read more]

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Put Social at the Center of Your Customer Universe

April 17, 2014 by Susan Ganeshan

Social in the center of your universe.

Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.[read more]

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The Explosive Growth of Cloud Computing [INFOGRAPHIC]

April 17, 2014 by David Eaves

Cloud computing.

The 1st section of the infographic is about the growth of cloud computing, from its initial inception in 2008, to the widespread adoption we see today. There is a graph that shows that in 2008 the cloud computing industry was estimated to be worth $46 billion and in 2014 it is estimated to be worth more than $150 billion.[read more]

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State of WOMM: Word of Mouth Trumps Traditional Marketing [SLIDESHARE]

April 17, 2014 by Jessica Murray

Word of mouth.

Word of mouth marketing is more effective than “traditional” marketing according to 64% of brand marketers interviewed in a new survey sponsored by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA).[read more]

Writing for the Online Reader

April 17, 2014 by Brennan Girdler

Writing for the web.

The online reader is busy. Between newsfeed scrolling and bookmarked, content-heavy websites, there are plenty of distractions out there in the big online ocean. To counter the screen-induced ADD readers of today, we’ll have to shape content around their expectations.[read more]

Angry Online Commenters: Feeling Disinhibited?

April 17, 2014 by Meghan Hunt
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"Online, no one knows you're a dog." 

Back in October 2013, Popular Science made the decision to do away with comments on their website. The editors had repeatedly made the argument that allowing online comments on their articles "undermines the integrity of science" and creates an environment of "aggression and mockery."[read more]

3 Simple Ways to Increase Your Email Open Rates in Under an Hour

April 17, 2014 by Andy Newbom

Increase your email open rates.

Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP). You have a strong brand, killer offers, brilliant creative, and a stunning responsive website. And your email open rates are flat-lining or declining.[read more]

In a Content Rut? Try These 9 Content Strategies to Get Unstuck

April 17, 2014 by Julia McCoy

content rut? / shutterstock

Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let’s talk about how to get you on the road to success![read more]

Google Says Collecting Data from Unencrypted WiFi Networks Isn’t Illegal

April 17, 2014 by Jan Legnitto

Google and unencrypted WiFi

Do you think it’s legal to collect data transmitted over unencrypted WiFi networks? Google does. This month, Google asked the U.S. Supreme Court to review an earlier federal appeals court decision that could make it liable for hijacking data from unencrypted WiFi networks in neighborhoods that were part of its Street View program.[read more]

A Copywriter's Toolbox: Essential Books, Websites and Programs

April 17, 2014 by Lauren Parajon

What does a copywriter need?

Every craftsman or craftswoman has a toolbox – a collection of items essential to getting the job done right. As a copywriter, I’m no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word processing programs to carve thoughts into blocks of words.[read more]

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The Ultimate Guide to Write a Gripping Blog Post

April 17, 2014 by Stephen Moyers

Write a gripping blog post.

Blogging is necessary for marketing people, though it’s not an easy job. It entails finding a suitable topic, writing great copy on it, optimizing it for the search engines and taking many other steps to ensure that we maintain the highest quality in our writing so that it stands out among the many million blogs that are uploaded on the net.[read more]

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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
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Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

Here Is Why Twitter Bought Social Data Startup Gnip

April 17, 2014 by Prasant Naidu

Twitter bought social data startup Gnip.

“Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip for an undisclosed amount. Gnip was one of the four companies that became Twitter’s first data partner with access to Twitter’s so-called firehose, the full stream of tweets flowing through Twitter on a second-by-second basis..[read more]

Creating Authentic Growth (for Your Startup)

April 17, 2014 by Natascha Thomson

Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com

On March 27th, at the #StartupMarketingConf, Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com (in a 2010 blog post, he coined the term #GrowthHacker), presented the morning keynote "Stacking the Odds for Authentic Growth." This blog provides the key take aways.[read more]

 
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