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Rethinking User Experience in Fashion and Beauty eCommerce

April 23, 2014 by Laurent Francois

Fashion and beauty.

In a recent study, 82% of women said they believe social media is influencing how we define beauty today. This perception is now 4 times bigger than the same study revealed 10 years ago. The sociological shift has a tremendous impact on the business side of beauty and fashion; social media accounts for 12% of traffic on beauty brand sites.[read more]

How to Engage Your Millennial Customers

April 23, 2014 by Sofie De Beule

Millennials!

There's no other generation who embrace the digital universe quite like the millennial "breed." Millennials are well-educated, digitally-savvy, self-confident, and marketers can't seem to stop raving about them. But, how exactly can you capture their attention? What drives their attitudes and behavior?[read more]

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How to Get Your Brand on the Social Shopping Bandwagon

April 23, 2014 by Anna Francis

social shopping

Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping - so how can brands make the most of this?[read more]

Thinking "Mobile First" for Your Website Redesign

April 23, 2014 by Jacey Gulden

mobile experience

If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.[read more]

Don’t Humiliate Yourself on Social Networking Sites [INFOGRAPHIC]

April 23, 2014 by Brian Wallace

Social media etiquette

Be sure to act your age and avoid trying to act so cool. Be selective with what you post: the world doesn’t necessarily care where you check in every single day. You should ask before you tag as well—not everyone wants to be associated with embarrassing stories or photos.[read more]

Too Much Content: Could It Happen?

April 23, 2014 by Julia McCoy

Too much content?

Short answer: yes. Too much content can actually scare potential clients and readers away. If they have to wade through a pool of different content to get to the meat of your website, they will run away very fast. “When is content considered too much?” you ask.[read more]

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Spredfast, Sprinklr, Hootsuite and...Expion?

April 22, 2014 by Robin Fray Carey
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Peter Heffring, CEO at Expion

One of the things that immediately strikes you about Peter Heffring, the CEO of Expion, is his down-to-earth manner. It's one indication that in a white-hot space that has come to be known as Social Relationship Software, Expion is different. With a couple of key moves made earlier this year, Expion is ready to take the main stage.[read more]

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Social Advocacy & Politics: Riding the Wave, or Social Media Transforms the Newsroom

April 22, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Newsjacking, or the idea of riding a trend wave to get your message out to a larger, newer audience is equally central to politics, advocacy and covering the news as it is to brands. While everyone is talking about how social media is changing the way we consume news, we’ve flipped the conversation to look at how social media is changing the newsroom.[read more]

Why Engagement Isn’t a Definitive Indicator of Anything

April 22, 2014 by Matthew Peneycad
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Engagement.

Not all engagement is created equal. Every social action requires differing levels of interest and involvement from your audience and their sentiment, their personal context, their stage in the purchase cycle, their technographic profile, and many other factors can have a great impact on the value of their engagement with your content.[read more]

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Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

April 22, 2014 by Andrew Hutchinson

What are your data ideals?

Often when businesses are investigating social media, they’ll approach it from the perspective of what they can get out of it. ‘How could we use this?’ ‘What value can we get from it?’ ‘How do we use it to spread our message?’ This makes sense, but a recent conversation I had made me think there may be another way of looking at it.[read more]

10 Facebook Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

April 22, 2014 by Matthew Kobach

Facebook posting cheat sheet

On Facebook there isn’t one “perfect post” or ideal time of day to post. Instead, you can develop a strategy that gets different types of content to different types of people, at different times. The key factor to remember when creating Facebook content is that you need to be vigilant—constantly looking to diversify what and when you post.[read more]

Google+ Is Closer to a Gold Mine Than a Ghost Town

April 22, 2014 by Derek Smith

Google+.

Everyone has a strong opinion about Google+. Start a conversation about it and you’ll rarely hear middle ground. People either think it’s a social media gold mine or a ghost town that’s overhyped and full of accounts people don’t use. So which is it? This post explores the history of the toddler social network and explains why it would be foolish to ignore.[read more]

How to Conduct a Website Content Audit in 3 Easy Steps

April 22, 2014 by Jacey Gulden

Conduct a website content audit.

If you're looking to undergo a full website redesign, or if you're simply trying to update your brand messaging, it's essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the tone of voice for your redesign.[read more]

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Advanced SEO Techniques: The Increasing Importance of Social Media

April 22, 2014 by Joe Chierotti

SEO.

Search Engine Optimization (SEO) is a field of online marketing that is constantly changing. One of the most significant changes to take place over the past five years is the increasing importance of social media. All advanced SEO techniques now incorporate social media marketing in one way or another.[read more]

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The New Marketing Paradigm: Coherent Customer Satisfaction

April 22, 2014 by Phil Butler
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(Via author and © andrewgenn - Fotolia.com)

Everyone reading this is familiar with consumer oriented marketing. The digital divide, the convergence of technology with methods, and other trends empower and challenge us all. We're all here on the net, after all. What many social and marketing professionals fail to acknowledge is the reality of what can be called the Coherent Customer.[read more]

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7 Ways to Use Social Media to Boost Your Small Business

April 22, 2014 by Paisley Hansen
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Use social media to boost your small business.

Even after everything is in place, you may not see big results right away. Don’t let that worry you. As NuSkin explains, you need to understand that “your business is a building process and you may not have all the momentum you want immediately.” A social media strategy is one that pays off over time.[read more]

Gamification: How to Raise the Bar on Blog Production

April 22, 2014 by Derek Smith

Raise the bar on blog production.

Your company has been blogging for a while but you’re having a tough time getting enough people involved. It’s hard to blame people because everyone has plenty of work to keep them busy. Still, you’re searching for a way to get some of your colleagues off the fence and into your blog production. How about making a game out of it?[read more]

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Listening to Your Community: What to Measure? What to Outsource? What to DIY? [WEBINAR REPLAY]

April 22, 2014 by Amelia Smith

Earlier in the year, we talked about the importance of creating customer communities, but once you've done this and you're community is scaling, how do you manage? Should you outsource your community the same way people outsource their call centers? Your community manager and their team make up the face and voice of your brand. They...[read more]

5 Basic Ingredients for Cooking Tasty Content

April 22, 2014 by Meghan Hunt

While reading through the Walmart Style Guide (seriously), I came across some great nuggets of advice for all copywriters everywhere, regardless of industry. If you're in the market to revise your favorite content recipe, why not take a look at these for some inspiration?[read more]

Why Relationships Matter More Than Ever in Social Selling

April 22, 2014 by Warren Knight

Social selling

Use all the social media tools available to develop relationships online that will help you build a successful business. Without connecting, sharing content and providing customer service, you will not see any increase in your social selling so be aware of your online activity.[read more]

Earth Day: The Global Impact of Social Media

April 22, 2014 by Lauren Mikov

Earth Day

Social networks are more than just tools to keep us in touch. They have created a global network of connections - a digital manifestation of the "six degrees" concept. It can be easy to focus on the negative, but this Earth Day, let's look at some of the amazing things social media is doing for the world.[read more]

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What to Do When Your Social Media Manager Quits

April 22, 2014 by Travis Huff

When your social media manager quits.

You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly your social media manager announces she’s taking a job overseas. Don’t panic! Here’s an easy five-point plan to save your sanity and keep your campaigns on track.[read more]

Are You in a Cloud Career?

April 22, 2014 by Natascha Thomson

Allan Thomson, CTO, Lookingglass Cyber Solutions.

Cloud is too often used as a blanket term for anything that is “hosted” on the Internet. To get a more valuable take on cloud, I reached out to four technology innovators and asked them how cloud is affecting careers and necessary skills sets in their industries.[read more]

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Twitter's New Design Updates: Bringing in a More "Facebookish" Experience

April 22, 2014 by Eric Haskell

Twitter's looking Facebookish

Twitter has brought about a change in its appearance. Despite a few positive aspects, the new look resembles Facebook a lot. Although it might be the safer choice to implement an already-tested platform, the design lacks an innovative touch.[read more]

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The Anatomy of the Perfect mCommerce App

April 22, 2014 by Sorcha Mullis

mCommerce app.

The first thing that you should be thinking about putting in your shopping app is a good and well organised security system. There are countless hackers around the world that can easily access a mobile app user’s account, and for those who are reliant on monetary online transactions, having their information saved on any m-commerce app can be a little daunting.[read more]

Why Social Proof Matters for Content Marketers

April 22, 2014 by Derek Smith

Social proof.

We live in an information age where ideas act as currency. As writers, we seek validation of our ideas and there's something special about the immediate validation of social shares. This post explains how to take advantage of Social Proof in your marketing.[read more]

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The Big Brand Theory: Univision's Magic with the Second Screen

April 21, 2014 by Ric Dragon

The Big Brand Theory column.

David Beck fires off statistics about a range of subjects including Hispanics in the US, television, and social media. "The Hispanic population in the US is like a country within a country," Beck quips. "If you separated it out, it would be the second largest Spanish-speaking country."[read more]

4 Cruel Reasons We Suffer Social Media

April 21, 2014 by Brennan Girdler

Suffering Socially

What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue with this, nor can I dismiss the fact that businesses need people to market to.[read more]

Lurching Back to Normal: Putting the "Like" Back in its Place

April 21, 2014 by Jim Zuffoletti

A reversal on the legal meaning of a "Like." 

The social consumer can continue to engage companies with less concern that their actions will have unintended consequences in the future; General Mills demonstrated a commitment to listening and responding rapidly, or as one would say, at the speed of social.[read more]

You Deserve Better: How to Avoid Switching Developers Mid-Project

April 21, 2014 by Debi Lewis

plan ahead

It's just a mess when you have to start over with a new developer mid-project. Projects can become challenging even with the best of plans, but if there is a plan for how to handle changes, bumps in the road, and redirection, everyone can move forward together.[read more]

 
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