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New Look for Google+
Boom, Google did it again. The company recently announced 41 exciting new features to the Google+ social networking platform in three main areas: Stream, Hangouts and Photos. These enhancements make sharing content a lot easier and the all-round...
Can You Make Me a Viral Online Video?
I was online the other day and noticed a PPC advert saying the company could create viral videos.Occasionally I see things that make me shake my head in disbelief so much I just have to write about them.Guaranteed Success?If it was easy to create an...
Blog Commenting for SEO? Time for a Rethink
I spoke to the owner of a small business recently whose entire SEO strategy was based on leaving blog comments with a keyword as part of his username.He came to me because, despite his best efforts, his search engine rankings hadn’t improved at all...
Why Online Marketing Is Like Throwing a Party
I was at a fantastic party recently, and being unable to switch off from work meant I found myself comparing it to marketing a business (sad, I know).Here are my observations on the similarities between throwing a party and promoting a business...
Google Adwords and Analytics: A Powerful Combination
I speak to a lot of small business owners who use Google Adwords to promote their products and services. A common problem that arises is that people don’t really know how well their Adwords campaigns are performing.The main reason to link the two...
SEO Is Not for the Lazy
If you’re a small business owner looking to do your own SEO, there are a few things you need to know before you start. Here's why SEO is not for the lazy. Reason #1 – It makes sense.If everyone could just write a few articles, optimize...
Scheduling Tweets: The Pros and Cons
There are various platforms that allow you to schedule tweets in advance. In this article I’ll take a look at the pros and cons of doing this and how it can affect your business.What is tweet scheduling?Tweet scheduling is being able to prepare your...
A Beginner's Guide to YouTube Branding
With so many business-related videos on YouTube, and more being added every day, you need to put some effort in if you want your brand to stand out.In this article I’ll look at five quick tips to help you create a more memorable YouTube presence.Tip...
Is Nobody Sharing Your Content? Find a Quick Fix
With social signals playing a bigger part in SEO than ever before, getting more links to your content via Twitter, LinkedIn and Facebook is important.So how do you make your blog posts more shareable? Keep reading to discover five simple steps.Step...
Are Your Search Engine Rankings Just a Mirage?
In the course of my work as a small business online marketing consultant, the problem of false search engine rankings often rears its ugly head. What do I mean by this? Basically it’s when website owners think their rankings are better than they...
A Beginner’s Guide to Content Management Systems (CMS)
What is a Content Management System? A Content Management System (CMS) is software most commonly used to manage a website or blog. The purpose of a CMS is to remove the need for hand coding when updating content on web pages or blog posts....
