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Interview With Marie Wallace of IBM: All Things Analytic

I recently caught up with Marie Wallace, Analytics Strategist at IBM, at Seth Grimes'  Sentiment Analysis Forum in New York City. A lover of technology with a fascination for “all things analytic,” Marie has spent the last...

Posted April 10, 2014    

Interview: Shree Dandekar, Director BI Strategy at Dell

I recently caught up with Shree Dandekar, Dell's director of product marketing, at Seth Grime's Sentiment Analysis Symposium in New York.  With a passion for invention and technology, and a firm belief that businesses and business people need...

Posted April 4, 2014    

Social Media Consciousness Raising

How far we have come as women…or not?  Although we may no longer be marching in the streets, our collective voices are now exponentially louder, expansive and influential. Feminist conscious raising is now viral.No doubt Facebook COO Sheryl...

Posted March 20, 2014    

Ad-Spamming Redux: Ellen's Samsung Oscars Narcissistic Selfie

Ellen DeGuinness, uhh…  DeGeneres, did break the world’s retweet record - set by President Obama’s “#Four more years” on election night 2012 – with her Samsung-sponsored Oscar celeb selfie, “#If only Bradley’s arm was longer.”  But that’s...

Posted March 4, 2014    

In Search of the Holy Grail of Social: Return on Human Potential and Participation

I think there was a general consensus at Social Media Week NYC last week that data-driven marketing produces higher ROI, ROE (return on engagement)—and higher “return” period on all brand value propositions.  That’s the good news. And it...

Posted February 27, 2014    

The Social Runway: The New Voice of New York Fashion Week

Make no mistake.  French fashionistas and bloggers are true fans of American pop style, especially when the influence is on hip street styles sailing down the runway during New York Fashion Week.  And they also love the sport of closely...

Posted February 14, 2014    

Super Bowl Ad-Spotting: The New Game of Emotional Engagement

In the wake of Super Bowl XIVIII’s ad tsunami, it’s high tide time for brands to ride the wave of earned media.  But the real surfing begins as social media analysts get granular. Given the historic size of the Super Bowl’s TV and live...

Posted February 7, 2014    

Hispanic Social Sentiment Lags for Estado de la Unión (SOTU)

Why is Spanish social media sentiment so down on the Estado de la Unión (SOTU) address even though President Obama has an overwhelming likeable sentiment?Although the President urged Congress to pass the immigration reform bill this year in his “...

Posted February 1, 2014    

Super Bowl XLVIII: Brand Advertising Says "Supersize Me"

The Super Bowl is one spendy marketing event—$40 million for 30 seconds!  Well, that’s the average media spend that Fox Sports is bringing in for a broad array of Super Bowl 2014 brand advertisers that range from Anheuser Busch InBev, Audi, Axe...

Posted January 29, 2014    

MLK Day: Community Not Chaos, a Global Social Media Sentiment

Martin Luther King, Jr. had many dreams. A unifier and peaceful warrior whose warmth and strength made him a compelling leader, he may also have foreseen the future— as we know it today—while writing his last book, Where Do We Go from Here: Chaos or...

Posted January 22, 2014    

Event Monitoring: Golden Globes Spanish Social Outtakes

While NBC exhibits a 10-year growth peak and 6% viewer lift over last year—nearly 21 million viewers—its successful airing of the Hollywood Foreign Press Association® Golden Globes Awards® may not be a surprise, especially given the event’s “crystal...

Posted January 16, 2014    

Newsweek Article French-Bashing Stirs Lion Share of Social Roar

My brand analyst ego loves to surf social intelligence platforms like NetBase Insight Composer.  My competitive analyst super-ego haunts a social intel landing pad like a bat in a cave. But the fun really begins when my linguist-analyst id gets...

Posted January 10, 2014    

2014 Futurescape: The Internet of Things

While industry, institutions and society as a whole navigate an intense new era of social technology disruption, the good news is that there is scientific and astrological context.  As reported by NASA last week, the sun has “flipped” its north...

Posted January 8, 2014    

Netflix on a Global Social Roll

My vote for comeback story of the year?  Netflix, Inc. After nearly self-imploding in 2011, Netflix (NASDAQ: NFLX) has seen a 10% rise in corporate earnings, the addition of more than 2.7 million subscribers across the globe, and its stock...

Posted December 13, 2013    

The Dual Standard of Social Brand Reputation Management

When will the Food and Beverage industry learn that covert C-suite behavior just won’t fly today in our socially translucent metasphere? After members of the Grocery Manufacturer’s Association (GMA) including Coca-Cola, PepsiCo and NestleUSA,...

Posted November 5, 2013    

The (Social) Future Ain't What It Used to Be

It’s like déjà vu, all over again—the famous malapropism from Major League Baseball icon Yogi Berra–couldn’t be farther from the truth.  But had Yogi ostensibly experienced the same “déjà vu” enjoyed by today’s futurists and trend-spotters, I...

Posted October 25, 2013    

Will Sprite Be the Cure for Coca-Cola’s Sales Hangover?

Was the Q3 report from Coca-Cola Company really all that bad?Even with a modest uptick, global diet soda sales in the last two quarters for Coca-Cola have plummeted to a 10-year low, followed by a similar decline in sales for Coke, the company’s...

Posted October 18, 2013    

Social Competitive Advantage Redefined

As the industry’s fall conference schedule continues, those in attendance all seem to agree on one new reality: The definition of competitive advantage has changed. What advertisers, brands, marketers and tech innovators don’t agree on is how that...

Posted October 12, 2013    

The Global War on GMOs: Continued Rise of the Social Machine

As we initially reported in this post on our Globalspeak social listening blog, the global war on GMOs continues to heat up in 2013.In April the U.S. Congress passed the “Monsanto Protection Act” (H.R. 933) and the global March Against Monsanto was...

Posted October 7, 2013    

Social Media Rocks—and Rolls

Right on the heels of Social Media Today’s inaugural Social Shake-Up 2013 last week in Atlanta, I continue on the whirlwind of autumnal conferences this week at the 10th annual Advertising Week New York.  In the midst of five days chock-full of...

Posted September 26, 2013    

 
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