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A Lesson in Social Concept Testing: P& G STEAMBOOST Gets Mopped by Women Bloggers
We women are steamed! Not by the new easy-to-use Swiffer Bissell® STEAMBOOST™ mop, but by Proctor & Gamble’s mindless use of Rosie the Riveter— the iconic World War II image that has come to symbolize women as self-sufficient “...
March Against Monsanto: Social Democracy in Action
It’s time for food suppliers and producers to listen up. Social networks are buzzing and their stingers are aimed squarely at Monsanto—the infamous GMO and GEO [genetically engineered organism] behemoth—along with governments, food safety and...
Fashion Decoded: Lessons from the Geek Chic
While only a small 8% of fashion retailing is done online, brands from startup chic and punk to luxury brands are embracing all things social at a refreshing and unprecedented pace. As a means to test their market and build brand loyalty...
The Defeat of Toomey-Manchin: Senators Voting 'No' in Netizen Crosshairs
Following the mass shootings in Newtown, Aurora, Tucson, Virginia Tech and Columbine, massive fallout from opposition to increased gun control measures on Capitol Hill has begun. Since defeat last week in of the...
Music Industry Dances to a New Tune
It’s official. K-Pop Phenom Psy is now a bigger music video sensation than Canadian teen heartthrob Justin Bieber. The popular Korean rapper just broke all YouTube records; receiving 20 million views in the first 24 hours for his new...
Social Listening Fail: The Signing of Bill H.R. 933
While more than one quarter million opponents of H.R. 933 signed their names to a petition in an attempt to pre-empt President Obama from signing this continuing agricultural spending bill dubbed the “Monsanto Protection Act” into law, sign it...
The New Social Corporate Culture: Listen. Engage. Respond. Act.
For today’s marketers an important message lies within the recent public health concerns over food and beverage: Listen and engage.With consumer trust in corporations at a historic low and brand loyalty on the wane...
Social Media Horse Sense: Nestlé Saddled With Unbridled Scandal
Following the discovery of horse DNA in various processed meat offerings over the past few months, Nestlé—the world’s largest food company—now is experiencing a major reputation crisis surrounding the quality assurance...
HuffPost Live: The New Normal in Media Engagement?
Recently at Social Media Week (SMW13) in New York, HuffPost Live President and Co-Creator Roy Sekoff led one of the most intriguing sessions. While HuffPost.com already has proven its media wizardry through bold media innovation under the helm...
The Global Social Runway: Tailored to Digital Gold
Move over fashion editors, your coveted front row seats on the fashion runways now belong to the video-cam.If there ever was any doubt left that the dust has been swept off the world’s iconic fashion labels, Belstaff’s Fashion Week show has become...
The Social Runway: Fashion Week's Big Data
Social Media Week New York (SMWNY) kicks its heels into high gear today, following Fashion Week’s February gauntlet of global fashion pageants. And this year brands are winning unprecedented, measurable levels of earned social media, as evidenced by...
The Social Anatomy of Fashion
Last weekend was the Screen Actors Guild (SAG) “red carpet” affair and awards. This week in New York, there are fashion- and tech-related events taking place—including WWD Digital Forum, Fashion 2.0 and Hearst Media’s Fashion & Tech, all which...
Social Media: Is It the Lather of Success for The Art of Shaving?
Last month for the holidays the P&G prestige brand The Art of Shaving set the city of New York ablaze with a sizzling new marketing campaign for Manhattan minions to join the brand’s new The Brotherhood of Shaving. In what seemed a...
Measuring Social Culture Shift: Netizens Demand End to Gun Fetish
Social media sentiment has spoken. America now stands at a major crossroads, reassessing Hollywood’s iconic fetish for gory bloodshed with the reality of gun violence in America. Pivotal in leading the public demand to wrest U.S. gun...
Social Outcry Grows for Gun Control
When I turned on the news the evening of December 12th, I was horrified by news of the Oregon shooting spree at Clackamas Town Shopping Mall in Portland—where just six months earlier I had strolled with my sister, niece and her 5-month old daughter...
Save the Seaport: A Tidal Wave of #SoLocal Emotion
“If you got off the train at Fulton, why would you want to come this way anymore?” This remark from a Lower Manhattan street vendor, captured in the aftermath of Superstorm Sandy by blogger Sarah Jacob, reflects the bleak sentiment now...
Social Innovation: Sandy Creates a Storm of Disaster Relief
Wall Street at Water NYCWhen Hurricane Sandy was making its way to greater New York City on October 29, Occupy Sandy – an off-shoot of the Occupy Wall Street – was born and at the ready to spearhead the provision of disaster relief...
2012 Social Election Monitor: Can Social Media Predict How Undecided Voters Will Swing?
Two weeks from Election Day, the keys to the White House are dangling in the hands of the undecided, many of who are women, Latinos and youthful first-time voters. While these diverse groups of constituents cross the voter spectrum, they...
2012 Social Election Monitor: Decisive Voters Refuse to Be Bound & Gagged
The power of social media to collapse sentiment and move the voter dial among a decisive constituency became painfully evident this past Tuesday night at the debate with Mitt Romney’s blundering remark “binders full of women.” During the...
2012 Social Election Monitor: Blue Collar Waitresses Serve Up Another Demographic Slice of Pie
With the November Election Day approaching fast, the Presidential race is running neck-in-neck with the race between pundits and pollsters. Having already sliced the demographic pie thin, and heaped our plates with the dish on “Soccer Moms” to...
