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Why Inbound Marketing Alone Doesn’t Work

The latest trend for most companies is to invest heavily on social media marketing, search engine optimization and lead nurturing, collectively called Inbound Marketing.  When done effectively as part of lead generation program, inbound...
Posted January 10, 2012 with 702 views     

Why ToFu is Just an Appetizer: Sales Funnel Advice

Spending boatloads of money on marketing and not getting the return you expect?  Too many companies are spending large sums of money on filling the Top of Funnel (ToFu) and not focusing enough on the meat of the equation, the Middle of...
Posted December 15, 2011 with 262 views     

Is Your B-2-B Social Media Strategy Full of B.S.?

Is your investment in social media not paying the returns you expected? Are you getting no leads from all your effort? There are no excuses for not delivering measurable results from your investment in social media marketing. Then why are so many...
Posted December 1, 2011 with 815 views     

Warning To ALL Companies: Canada’s New Anti-Spam Legislation (Bill C-28) could Have You Paying $10,000,000 in Fines

Did you know that you could be fined up to $10,000,000 under Canada’s New Anti-Spam Legislation (CASL) Bill C-28 per violation? Oh, and if you think that just because your business is located outside of Canada despite sending emails to Canadians,...
Posted November 25, 2011 with 800 views     

Reality Check: It’s Not the Medium it’s the Message!

When was the last time you heard someone say, “I’m going to buy from XY and Z Company because they are on Twitter” or “You should by from ABC Company because they have a Facebook fan page, or a Google+ page”? It just doesn’t happen that way....
Posted November 17, 2011 with 512 views     

Friends vs. Enemies - What Apple and HubSpot Know That We Don’t

Every marketer wants to attain a passionate following that would live and die – well, not literally, but you get the gist - to support their brand. One of the greatest ways to achieve this is to polarize your marketplace or community. We all...
Posted March 23, 2011 with 857 views     

How to Generate $500,000 in Leads by Guest Blogging

Sounds amazing, doesn`t it?  It is.  Sounds too good to be true?  Well, I am still pinching myself…so I’m not dreaming.  About a week ago I decided to try an experiment.  While I have had many people comment that my From...
Posted March 6, 2011 with 569 views     

How to Get Lucky…On LinkedIn

Now, now… get your minds out of the gutter.  I’m not talking about your next sexual conquest.  I’m talking about how to generate sales leads on LinkedIn.  One of the most complicated things in the dating game is knowing whether or not...
Posted March 3, 2011 with 2,392 views     

Charlie Sheen: Raving Lunatic or Marketing Genius?

When you're a self-proclaimed "rock star from Mars" with "goddesses" living at your "Sober Valley Lodge," it only makes one wonder are you a raving lunatic or a marketing genius?  While many are writing Charlie off as having a mental meltdown...
Posted March 2, 2011 with 10,854 views     

How to Sell Your CEO on Social Media Marketing

With the changes in how customers buy, social media marketing is becoming more of a requirement than a nice-to-have. With the need to reach more prospects where  they spend their time online, social media marketing has become a key competent in...
Posted March 1, 2011 with 13,932 views     

Why Twitter is Like a One-Night Stand

Maybe your girlfriend dumped you or maybe you haven’t had sex since the ‘90’s….whatever the reason, the allure of the one-night stand may be greater than any sexual escapade in our culture.  One-night stands are a firecracker of sexuality:...
Posted February 25, 2011 with 6,224 views     
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