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Why Inbound Marketing Alone Doesn’t Work
The latest trend for most companies is to invest heavily on social media marketing, search engine optimization and lead nurturing, collectively called Inbound Marketing. When done effectively as part of lead generation program, inbound...Why ToFu is Just an Appetizer: Sales Funnel Advice
Spending boatloads of money on marketing and not getting the return you expect? Too many companies are spending large sums of money on filling the Top of Funnel (ToFu) and not focusing enough on the meat of the equation, the Middle of...Is Your B-2-B Social Media Strategy Full of B.S.?
Is your investment in social media not paying the returns you expected? Are you getting no leads from all your effort? There are no excuses for not delivering measurable results from your investment in social media marketing. Then why are so many...Warning To ALL Companies: Canada’s New Anti-Spam Legislation (Bill C-28) could Have You Paying $10,000,000 in Fines
Did you know that you could be fined up to $10,000,000 under Canada’s New Anti-Spam Legislation (CASL) Bill C-28 per violation? Oh, and if you think that just because your business is located outside of Canada despite sending emails to Canadians,...Reality Check: It’s Not the Medium it’s the Message!
When was the last time you heard someone say, “I’m going to buy from XY and Z Company because they are on Twitter” or “You should by from ABC Company because they have a Facebook fan page, or a Google+ page”? It just doesn’t happen that way....Friends vs. Enemies - What Apple and HubSpot Know That We Don’t
Every marketer wants to attain a passionate following that would live and die – well, not literally, but you get the gist - to support their brand. One of the greatest ways to achieve this is to polarize your marketplace or community. We all...How to Generate $500,000 in Leads by Guest Blogging
Sounds amazing, doesn`t it? It is. Sounds too good to be true? Well, I am still pinching myself…so I’m not dreaming. About a week ago I decided to try an experiment. While I have had many people comment that my From...How to Get Lucky…On LinkedIn
Now, now… get your minds out of the gutter. I’m not talking about your next sexual conquest. I’m talking about how to generate sales leads on LinkedIn. One of the most complicated things in the dating game is knowing whether or not...Charlie Sheen: Raving Lunatic or Marketing Genius?
When you're a self-proclaimed "rock star from Mars" with "goddesses" living at your "Sober Valley Lodge," it only makes one wonder are you a raving lunatic or a marketing genius? While many are writing Charlie off as having a mental meltdown...How to Sell Your CEO on Social Media Marketing
With the changes in how customers buy, social media marketing is becoming more of a requirement than a nice-to-have. With the need to reach more prospects where they spend their time online, social media marketing has become a key competent in...Why Twitter is Like a One-Night Stand
Maybe your girlfriend dumped you or maybe you haven’t had sex since the ‘90’s….whatever the reason, the allure of the one-night stand may be greater than any sexual escapade in our culture. One-night stands are a firecracker of sexuality:...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Rohn Jay Miller
- Sandy Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16

About Social Media Today






“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”