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5 Rules To Follow When Reading A Blog Post About 5 Rules To Follow

If you surf among blogs and portals and Reddit, as I do every day, you’ll often come across catchy headlines like:“The 10 Mistakes That Will Kill Your Marketing Strategy,” or“The 5 Best Mobile Phone Apps For Working Moms,” or“5 Reasons Facebook Will...

Posted March 29, 2014    

CVS: Narrative of A Brand

You’ve seen the news that CVS, the national drug store chain, will stop selling cigarettes and other tobacco products by October 1.  The move was lauded by health officials in and out of government, and has been the source of discussion on news...

Posted February 8, 2014    

Facebook and Google in Smackdown Over Waze Start-Up

Eight years ago Skype was acquired by eBay for $2.6 billion. The public explanation for the purchase had something to do with “synergy” between buyers in the eBay flea market talking face-to-face with sellers. (There’s a lesson here:...

Posted May 28, 2013    

Wolfram's Facebook Big Data Research Is Rich With Insights

Stephen Wolfram doesn't shy away from big challenges.At the age of 21 he was one of the first winners of the MacArthur "Genius" grants for his work on the Theory of Strong Interaction in particle physics with Geoffrey Fox of the University of...

Posted April 26, 2013    

Egypt: Social Networks for Democracy (and Marketing) [VIDEO]

Tarek Nasr is a man living at the epicenter of two massive social upheavals. As a citizen of Egypt he participated in the Arab Spring revolution that in 2011 toppled the long-standing regime of President Hosni Mubareck, and brought to power a...

Posted April 23, 2013    

Narrative As Platform for Brand [SLIDESHARE]

I’ve been seeing more and thinking more about the idea of “narrative” as it relates to a brand.The notion is that a brand is perceived over time not by what it says but by what it does. And those acts form a spine of a narrative that invites...

Posted April 18, 2013    

New Study Shows 5 Factors Push Social Behavior and Not So-Called Influencers

"Social influence" is like love or great art, it's hard to define, but we know it when we see it.The thinkers at New York based social consultancy Lucule think they've taken a big step forward on the trail of measuring and understanding the social...

Posted April 11, 2013    

SXSW: Global News After "The Twitter Revolutions"

When the Arab Spring arrived two years ago, news organizations across the region and around the world struggled to report what was true amidst a sea of social media messages."The Twitter Revolutions" have led to two hard years of struggle for new,...

Posted March 15, 2013    

SXSW: The Rise of Contextual Social Networks

Three leaders from very different social networks--LinkedIn, Path and Nextdoor--offered insights into how they understand their user's context and use that understanding to grow at the session "The Rise of Contextual Social Networks" at SXSW...

Posted March 10, 2013    

Are Personas Useful in Social Strategy Anymore?

Best Buy may have fallen on hard times but a decade ago the big box retailer was one of the first “bricks and clicks” to embrace the use of personas in all aspects of marketing and e-commerce.Buzz gets a tattooBest Buy was renowned for its four...

Posted February 5, 2013    

Popularity Is Not a Proxy for Influence

Michael Wu holds the exalted title of Principal Scientist of Analytics at Lithium, the SaaS provider of Social CRM services.  Last week he wrote a thoughtful piece about social influence that made the point that social influence scores are...

Posted November 17, 2012    

Dark Social? Are Our Analytics Missing Huge Chunks of Social Traffic?

Alexis C. Madrigal is a Senior Editor of The Atlantic magazine, covering Technology.He was poking around the analytics for The Atlantic's site and he found somerthing strange--large chunks of traffic were described as coming "direct" to the site--...

Posted October 17, 2012    

Dachis Group: The Challenge of Measuring Social Influence With Big (Big) Data

Online social influence is one of those phenomena that are hard to define, but we “know it when we see it.”And social influence is even much harder to track than it is to define.  Businesses are becoming increasingly social in their marketing,...

Posted March 31, 2012    

ViDEO: Social Media & Egypt: One Year After The Arab Spring

Tarek Nasr runs a social media agency thriving in the middle of the biggest social media story of the past year.He is Managing Director and Founder of Planet360, one of the leading digital agencies in Cairo, Egypt.It was just over a year ago that...

Posted March 26, 2012    

The Mythology of Social Influence

 Social influence is the opposite of the weather.  Unlike the weather, everyone is talking about social influence–and it seems like everyone is doing something about it.Companies are springing up like ragweed everywhere in the “social...

Posted March 21, 2012    

SXSW: 'I'm Rudolph, I'm a 4G HotSpot...and I'm Homeless'

I returned last night from SXSW after six days to find a lot of news articles about the Bartle Bogle Hegarty's BBH Labs Wifi stunt gone bad.  If you haven’t caught up to this controversy, BBH Labs hired 14 homeless people in Austin to work as...

Posted March 14, 2012    

SXSW: Hey Beyond Behavioral, Can We Use DNA In Social Marketing?

A SXSW presentation took a dramatic look at a new kind of marketing that reaches far beyond behavioral understandings about people---looking at our personal DNA genome, and marketing to us as a result of this information that is literally in our...

Posted March 11, 2012    

Make Content Strategy the Foundation of Social Service Design

“Content,” as we create and distribute it today, has come to mean “published information.”  The problem with this is that it implies a passive, one-way experience.  We create content, distribute it, and the customer takes it in. ...

Posted February 22, 2012    

OMS Summit: Todd Wilms of SAP makes change by embracing customers--and executives

Todd Wilms has an interesting perspective on the effect of social media on corporations.  As a Senior Director in SAP’s 35-person social media team, he sees both the incredible velocity of change in communications and marketing that he says...

Posted February 8, 2012    

Google's Social Strategy Walks Same Thin Ice as Microsoft Windows 10 Years Ago

Ten years is a long time in the technology world, and it was more than ten years ago that Microsoft—then the dominant desktop technology monopoly—entered into a letter of consent with the US Justice Department and 19 Attorneys General from around...

Posted January 19, 2012    

 
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