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Dachis Group: The Challenge of Measuring Social Influence With Big (Big) Data
ViDEO: Social Media & Egypt: One Year After The Arab Spring
The Mythology of Social Influence
SXSW: 'I'm Rudolph, I'm a 4G HotSpot...and I'm Homeless'
SXSW: Hey Beyond Behavioral, Can We Use DNA In Social Marketing?
Make Content Strategy the Foundation of Social Service Design
OMS Summit: Todd Wilms of SAP makes change by embracing customers--and executives
Google's Social Strategy Walks Same Thin Ice as Microsoft Windows 10 Years Ago
Welcome to Web 3.0, The Contextual Web
I Had A Dream and It Was All About How to Change Marketing
Coke's Fantastic Social "Un-commercial" Rewards Honesty
Coca-Cola Portugal came up with a brilliant social experiment that it conducted last month in Lisbon. A soccer match was upcoming between the two biggest teams in Lisbon, arch-rivals Sport Lisboa and Sporting clube del Portugal. ...Klout: 2.5 Million Profiles Deleted? Or 5,000? Or What?
Dutch blogger Martijn Linnsen has reviewed a random sample of 18,000+ Klout profiles captured prior to November 1 and found approximately 2.5% were no longer active on December 1. Klout claims to have more than 100 million profiles in its...Five Questions Klout Can't Answer
Before moving on to more pressing issues in social media—like Google+, Facebook and the emerging Social Enterprise, to name a few—let me nail to the wall this one final post about the disaster called Klout. After my initial post “Delete Your Klout...Klout CEO Joe Fernandez Responds to Critics
Delete Your Klout Profile Now!
Klout’s CEO Joe Fernandez gave an interview this summer—before the new Klout algorithm rolled out—in which he said, ““When you think about it, the idea of measuring influence is kind of crazy. Influence has always been something that we each see...Obama 2008: Using Agile + Lean Marketing to Elect a New President
In the spirit of full disclosure I need to tell you I’m a Democrat. I have been my entire adult life. It’s a choice I made. Some people prefer to say “I’m an independent; I vote based on the issues and candidate.” To which I say,...Agile Social Marketing: Engage + Learn Fast
The Agile Manifesto is an amazing document to consider if you're looking for a way to build a social marketing effort.Agile is the software development philosophy and practice developed over the last 10 years that is now being...Rick Liebling Q&A: "Cultural Singularity" Blew Up Mass Culture in 1986--Now What?
Rick Liebling wants you to know that in 1986 American culture changed forever. In fact, he pinpoints the moment of transformation to a period of time that included such touchstone moments as the music video by Run DMC and Aerosmith of “Walk This...The Failure of the Marketing “Sausage Machines”
“People who love good government and good breakfast sausages probably shouldn’t see what goes into the making of either one.” –Otto vonBismarck Sometime in the 1980s ad agencies in the US began adopting the UK practice of account planning....Social Graphs: What They Are And Why You Should Care
The “Social Graph”—broadly defined– is a network of personal connections. And your online social graph is becoming the focus of social network strategy—by networks themselves, and by marketers trying to reach you and your friends. The term...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”