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Why Your Social Strategy Is Not One Size Fits All

Marketers, we have a problem.We’ve reached a true turning point in our social media marketing. We’re at the apex of the perfect storm: We’re strapped for time, with more content than ever to promote on more social networks than ever before....

Posted December 4, 2013    

Businesses That Blog Generate 2X More Email Traffic [New Data]

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. What do these all have in common? They’re all better together! A new study of over 6,000 HubSpot customers shows that among those who use email...

Posted February 29, 2012    

The Inbound Way to Do Trade Show Marketing

Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You...

Posted February 24, 2012    

Why Every Business Blog Needs Evergreen Content

When it comes to the different types of content you can publish on a business blog, there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen...

Posted February 23, 2012    

The Laws Marketers Need to Know to Avoid Legal Backlash

Law has been all over the marketing news lately. First, there was all the SOPA/PIPA drama. And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as...

Posted February 10, 2012    

7 Examples of Brands That Pop on Pinterest

I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new...

Posted February 4, 2012    

6 Ways to Get Booted From Twitter's Search Results

For a few years now, there have been murmurs of Twitter censorship, algorithmic filtrations of user content, and subtle squashing of free speech. If you're looking for an exposé on those claims, this blog post is not it (but feel free to debate it...

Posted January 27, 2012    

15 Tenets of Proper Email Marketing Etiquette

The ultimate vision for inbound marketers is to "make marketing that people love." Rather than annoying and interrupting prospective customers with unsolicited and pushy messages, inbound marketing strategies are based on permission. And if inbound...

Posted January 12, 2012    

A Marketer's Guide to Getting Past Email Spam Filters

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you...

Posted January 10, 2012    

5 Savvy Ways to Segment Your Marketing Emails

Relevancy is becoming more and more central to today's marketing strategy, and buyers have come to expect personalization in their communications. According to a study by MarketingSherpa, 4 out of 10 subscribers reported that they've marked emails...

Posted December 28, 2011    

10 Innovative Ideas for B2B Mobile Apps

Online retailer Zappos.com just launched a new app for iPhones, iPads, and Androids. It's a digital magazine and catalog that provides editorial content along with the ability to shop and purchase products within the app. They're promoting the app...

Posted December 23, 2011    

10 Brilliant Marketing Personalization Tips to Implement ASAP

If you're a Netflix user or have ever purchased something from Amazon, you've experienced the awesome effects of a personalized experience. No need to browse page after page of movie titles; Netflix has a list of suggestions based on your movie...

Posted December 23, 2011    

How to Generate More Customers With Fewer, Heartier Leads

As an inbound marketer, you are probably driven by the number of leads you generate for your company. Usually, a small percentage of these leads convert into customers, so by logic, the more leads you produce, the more deals the sales team closes....

Posted December 13, 2011    

5 Examples of Awesome Holiday Marketing Campaigns

The holidays are here! The holidays are here! And with the holidays come so many companies' holiday marketing campaigns. While these campaigns are a great opportunity for business' to show thanks for their existing customers, spread holiday cheer,...

Posted November 25, 2011    

11 Reasons Your LinkedIn Company Page Sucks

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages, they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages,...

Posted November 19, 2011    

How to Save Ecommerce Sales With Abandoned Cart Emails

Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases)....

Posted November 18, 2011    

How to Be a More Agile and Effective Email Marketer

With the winter holidays around the corner, you have probably started planning email marketing campaigns around the seasonal celebrations. In its purest form, this type of email marketing is a way for companies to piggyback on something timely. So...

Posted November 4, 2011    

Websites With More Content Generate More Customers [New Infographic]

We recently reviewed some of our data from Website Grader pertaining to the size of websites that are run through the application, how often those sites add new content, and then acquire new customers from that content. Our research primarily shows...

Posted October 28, 2011    

3 Wrong Ways to Think About Your Twitter Presence

Yesterday was my one-year Twitter anniversary. And no, I am not crazy enough to track the day I joined, but @citytweeps tweeted at me informing me of my first completed first year. To confirm, I rapidly navigated to HubSpot's Tweet Grader. The...

Posted October 27, 2011    

10 Error Messages That Make Marketers Cry

As inbound marketers, we've all experienced it. The extremely frustrating and productivity-debilitating error message that either makes you want to pull out all your hair in frustration, fall to your knees and scream, or just break down and cry. So...

Posted October 22, 2011    

 
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