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Developing an Authentic Social Media Personality for Your Brand

This is a guest post from Kristin Dziadul, a recent college graduate with a marketing major, she is the 2009 New England Direct Marketing Association scholarship recipient, and has a strong passion for marketing and social media and blogs at www....

Posted March 2, 2010    

When Transparency is Not Needed in Social Media

Recently an industry guru who is compiling a study/book on transparency emailed me and asked "What are the practices that you think an agency should follow when it comes to transparency in writing content for a client's social media channels?"...

Posted February 16, 2010    

Why Seth Godin is Totally Wrong - No Pity Clicks!!!

Seth Godin is a marketing genius, and I normally agree with him on most everything.  I am a giant Seth fanboy, and even have a photo of me with him.  So, don't interpret this as Seth-bashing.  I just think he called this issue wrong...

Posted October 18, 2008    

Our Strategy for a Recession? Inbound Marketing. What's Yours?

"R.I.P Good Times"That was the message from Silicon Valley venture capital firm Sequoia Capital last week. In a slide show it presented to its portfolio company CEOs, it documented the roots of our current economic problems, the outlook for recovery...

Posted October 14, 2008    

Top 5 Excuses for Not Joining Twitter

Twitter is certainly the talk of the town these days, but there's still a lot of resistance among marketers and non-marketers alike to joining Twitter. We always hear the same 5 excuses for not joining Twitter. But I'm here to tell you - enough...

Posted October 14, 2008    

5 Things On Twitter That Annoy the Crap Out of Me

I am a big fan of Twitter (you can follow Mike Volpe on Twitter) and I use it a lot for Marketing and PR.  You can read the "How to Use Twitter for Marketing and PR" article to learn more and you can attend a free Twitter for...

Posted October 10, 2008    

So You Call Yourself an SEO Guru? Figure This One Out.

If you're reading this post, we probably don't have to tell you that page-title keywords are a key part of search engine optimization for any site. But how do you quantify that importance? How much impact do optimized keywords actually have?We want...

Posted October 2, 2008    

A Super-Hero Success Story From the Trenches of Inbound Marketing

Michelle Riggen-Ransom is co-founder of and Communications Director for BatchBlue Software, which makes web-based software for small businesses and entrepreneurs. Here she shares a story from the inbound marketing trenches for their award-...

Posted September 30, 2008    

Starting a Blog? Don't Get Sucked Into the Page-View Trap

Are you starting a blog -- or maybe you've been struggling with a blog for a few months without feeling like you're getting any return for your business? You might be stuck in the page-view trap. That's the state of blog purgatory where the blogger...

Posted September 26, 2008    

Dude, Cold Calling Is For Losers (Video)

  What do you think?  The stars of the video are Mark Roberge (inbound) and Dan Tyre (outbound) both from HubSpot.  If you like it (or if you don't!), send the YouTube Link to a few friends, leave comments and ratings at YouTube....

Posted September 22, 2008    

So You're Going to Hire a Journalist? Here Are Three Things You Should Know

At the Inbound Marketing Summit last week, marketing guru David Meerman Scott encouraged business owners and marketing executives to "hire a journalist." What was he talking about? More than 10,000 jobs have been cut this year at U.S....

Posted September 17, 2008    

Lots of Yammering. Will Businesses Buy It?

Yesterday Yammer won the TechCrunch 50 , a prestigious award bestowed by the popular technology blog TechCrunch. Yammer launched during its presentation at the TechCrunch conference on Monday. Since then, technology bloggers have been buzzing about...

Posted September 11, 2008    

LinkedIn's Little Secret: It's a Great Lead-Gen Tool

Like many people, I use LinkedIn to keep in touch with colleagues and contacts. But LinkedIn's value doesn't end there for me. I also use it as a way to generate new leads for HubSpot. Below I've listed a few of the best ways to use LinkedIn as a...

Posted September 10, 2008    

HubSpot Dev Team's Top Five Google Chrome Features

Chances are you don't spend much time thinking about your web browser. It's just there -- the tool you use to check your email, read the news and run your company. Google is trying to change that. On Tuesday they launched a new web browser...

Posted September 5, 2008    

Photos = Low-Hanging Fruit for Your Blog

Do you put photos in your blog posts? You should. It's one of the simplest ways to increase engagement and interest in your posts. I learned this only recently from one of HubSpot's founders, Dharmesh Shah. I used to think that only the words in...

Posted September 5, 2008    

David Skok Answers The Proust Questionnaire

The Proust Questionnaire shines its light on David Skok today.  David is a successful entrepreneur who founded Silverstream which went public and Watermark which was acquired by IBM.  For the last five years, he has been a partner at...

Posted August 29, 2008    

Help! No One's Searching For My Products and Services

Great. You're the #1 search result for cross-platform infrastructure cluster visualization software. That's exactly what you sell. All set.Except... nobody's actually searching for that phrase (except you, when you're checking your keyword rank)....

Posted August 28, 2008    

Viral Doesn't Have to be an Infection

5 Tips To Creating An Effective Viral Video Marketing Campaign This is a guest article written by Eric Guerin. Eric Guerin is CEO and Executive Producer for SmartMarket Movie, an online marketing video production company specializing in word-of-...

Posted August 27, 2008    

Chris Penn drills down on marketing

Financial aid -- it's about as far as you can get from media. No way to create content in that business, right? Absolutely not, said Chris Penn when I spoke with him at the Affiliate Marketing Summit in Boston earlier this month. "Every business is...

Posted August 25, 2008    

Don't Know What to Blog About? Ask Someone Else.

A lot of companies we talk to already know they want and need to start a blog. "But we're waiting," they say. "We don't know what to write about and we don't want to start the blog until we know we can maintain it." First, I want to say, stop...

Posted August 21, 2008    

 
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