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Is Your Social Marketing Just Tennis In The Dark?
Most businesses still see social media as the ideal group of platforms to broadcast how “awesome” their products, services, or all round business is. And in that very moment of misinterpretation and playing tennis in the dark, their social marketing...
3 Actions to Try Instead of Begging for Facebook “Likes”
Did you ever befriend the kid in school who kept following you around the playground saying “be my friend”? What about when he came round your house after school to do it? No, didn’t think so. So why are you entering your customers' or prospects'...
Social Networking Isn't About Connecting...It's About Staying Connected
How often do you hear experts spurting out about how "social media enables you to connect with your audience" or statements along those lines? The answer is quite a lot if you ever frequent Twitter, Facebook et al. And although this isn't bad advice...
Quite Possibly The Worst Social (Media) Tactic...And How To Improve It.
Now I’m not a fan of putting the word “tactic” in the same sentence as the word “social”, for obvious reasons. However, this post is targeting a very specific social business “no-no” of mine, so we’ll let this slide for one article. Recently I’...
Facebook thanks you… but your business plan and customer don’t
Think about this - some might have to think very hard and for once be real honest with themselves - how much time do you spend “marketing” your business on social media? This answer, for most, will be “too long”. So, does this mean...
