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Cybersecurity: What Marketers Need To Know
Many of us would argue it should have been there all along, but cybersecurity just elbowed its way near the top of the corporate agenda –and not only because of recent high-profile security breaches at The New York Times, ...
What Oracle's Plan To Acquire Eloqua Means For Marketers
Marketing is white hot. Last month, the CMO Council declared 2013 “The Year of the Marketer.”Earlier, Gartner had predicted that by 2017, CMOs will spend more on IT than CIOs do. Powered by customer-driven brands and data-driven insights,...
The Surprising Way eBay Used Big Data Analytics to Save Millions
eBay knows big data. With more than 100 million active users globally, the online industry powerhouse provided a platform for the sale of $68.6 billion in goods in 2011 –that breaks down to more than $2,100 in goods sold every second. Clearly,...
July 4 Quiz: Which Founding Father Was the Best Marketer?
July 4 means patriotic displays, parades, family barbecues, fireworks and a tip of the (three-cornered) hat to . . . marketing? You bet. Back in 1776, our Founding Fathers had to spread their message, “sell” their ideas and mobilize the...
The Number One Lesson Marketers Can Learn From the Facebook IPO Seesaw
At first, the price of shares in the company went up. Then, they went down. Then, they went up, again. And then, a few lawsuits were thrown into the mix, as well. As Forbes’ writer Steve Schaefer sums it up in his excellent ...
We’re Ready for the Omnichannel Revolution –Are You?
Virtually every aspect of our lives –the way we work, shop, communicate, seek information, spend our free time, etc. –is becoming digitized, and that means data is being produced at a tremendous clip. In fact, according to McKinsey, the world’...
The Biggest Mistake You Can Make About Hispanic Marketing and Cinco de Mayo
Cinco de Mayo is around the corner, and some brands are leveraging the holiday to roll out special promotions and discounts. (For example, Tyson Foods, Tabasco brand and Jose Cuervo’s nonalcoholic margarita mix have teamed up on a “Fiesta of...
Pinterest: The Good, the Bad and the Ugly
Social media platforms are continually jockeying for position in the marketing mix, and there’s no denying that right now, Pinterest is headed straight towards the head of the pack. The three year-old “social scrapbooking” community took the web by...
Marketing The Hunger Games
The Hunger Games –the film version of Suzanne Collins’s best-selling trilogy of novels –has already sold out more than 2,000 screenings and is projected to have an opening weekend of at least $90 million (more than the first Twilight and on par...
Five Things You Need to Know About the Changing Face of Retail
Retailers are optimistic for 2012. Sure, concerns about the economy persist. But most retailers feel they’re better positioned to handle these uncertainties, and they’re starting to tap into the enormous potential of new digital retail technology....
Collaborate with Customers to Innovate Innovation
The marketing industry is in the midst of a revolution, and these days, marketers have no choice but to embrace change. Why? Because in order to survive in today’s rapidly evolving business environment, marketers have to find new ways to transform...
The One Thing Marketers Need to Do While They’re On Vacation Next Week
Many of us will take a well-deserved break next week to enjoy the holidays with family and friends. And while I am a huge advocate for downtime and a big believer that we all need to occasionally retreat from our digital worlds, I’d like to ask you...
Six Gifts Marketers Would Love to Unwrap This Holiday Season
What are marketers wishing for this December? I know, I know . . . We all want more hours in the day, bigger budgets and better ROI –but unfortunately, those kinds of things are just too difficult to wrap! Here are a handful of more...
End-of-the-Year Checklist for Marketers
The month of December offers marketing leaders an important opportunity to look back and reflect, even while we set our sights to the future with plans to do even better. As you take stock over the next few weeks, make certain you add these three...
Black Friday? Yes, Virginia. There Is An App for That.
Black Friday is evolving. Like all else in marketing today, this day-after-Thanksgiving consumer tradition is morphing right before our eyes – and no one is quite sure what will finally take shape. At this point, only one thing is certain: Mobile...
The Five Terms that Make Marketers’ Brains Hurt
The marketing industry is in the midst of transformational change –both internally and externally –and at times, it may seem like it’s impossible to keep pace. Take a minute to clear your head. Here are five words I know give CMOs headaches...
Are Corporations Giving Up on Social Media?
Terms like “blogging,” “tweeting” and “liking” are continuing to gain traction in the lexicon of the marketing industry – or so it seems. New research from the University of Massachusetts at Dartmouth shows that the use of blogs,...
Finding Common Ground Between the MLB Fan Cave, the McRib and Patagonia’s Buy Less Initiative
I’ll admit it. It’s not often that I mention Major League Baseball (MLB), McDonald’s and Patagonia in the same sentence . . . or even in the same paragraph, for that matter. But this fall, I’ve really been struck with how...
