| Social Media Today
Sign up | Login with →

Posts by Sue Cockburn Subscribe

Paying for Facebook

If you want to reach your Facebook fans, you’re going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans.But, if you’re not...

Posted April 15, 2014    

Getting Your Branded Facebook Page Address

Have you set up your own branded Facebook Address for your Facebook business page?Get It Sooner Rather Than LaterIf you haven't done so already you should, before another person or business grabs it for their own. This might not be an issue for...

Posted July 26, 2013    

New to LinkedIn? Where to Invite and Manage Recommendations

While talking about LinkedIn Recommendations yesterday with a small group of new business owners I discovered that they were unable to easily find the Recommendation link on their profile.It was visible on my profile but not on theirs. I finally...

Posted June 29, 2013    

Social Media and the Church

With more than one billion people worldwide having a profile on the social media giant, Facebook, many in the Church are either concerned or blissfully unaware of the opportunities this social network presents for them.But many churches and...

Posted June 10, 2013    

Facebook for Small Business: Is It Worth It?

Facebook is a source of frustration and guilt for many smaller business owners and solo entrepreneurs, who wonder how to make it work for their business.In the Forbes article 'Why Small Businesses Are Losing On Social Media" author Meghan Casserly...

Posted May 16, 2013    

7 Tips for New (and Inactive) LinkedIn Users

Wondering whether you should be investing time and energy in LinkedIn? Consider this statement made in a February article in the Financial Post: “LinkedIn Corp., the business-oriented service for recruiters, job seekers and corporate networking, is...

Posted April 19, 2013    

LinkedIn: 5 Important and Often Neglected Profile Areas

LinkedIn is one of the most important social networks for new and small business owners looking to build their reputation, brand awareness, influence and network of contacts, particularly for business-to-business companies and those whose clientele...

Posted April 11, 2013    

What The New Look For Facebook News Feed May Mean To Business

I'm pretty excited about the new look to the Facebook News Feed!Let's face it, a big business like Facebook doesn't make these decisions lightly; without a lot of thought, research, testing and such. Yes, they'll likely get some flack from this...

Posted March 8, 2013    

Combining Your Older Facebook Page With Your New Facebook Profile

For many small businesses who are not already on Facebook, the thought of creating a personal profile on Facebook and then adding a business Page to their personal profile is concerning.The concern seems to be tied to 'mixing business with pleasure...

Posted January 31, 2013    

6 Ways To Make It Easier For People To Find You On Social Networks

Social media is not a quick fix. That said, there are some seemingly small and basic steps we can take to help current and prospective customers and contacts know where we are on social networks, and as a result encourage them to connect with us...

Posted January 27, 2013    

Small Business: If Not Facebook, Then Who?

After my article "Is Facebook Losing Small Business?" this question came in via Twitter: "What are your thoughts on alternate SM Networks? Google+?"Here's an expanded version of my response:I don’t think there are any true alternative social...

Posted November 30, 2012    

Will Facebook Lose Small Business?

My frustration with Facebook seems to be growing almost daily of late. I'm beginning to question the amount of time and energy needed to stay on top of my Facebook business Page and the Pages of clients. With the time and effort invested to reach a...

Posted November 20, 2012    

Responding to Facebook Page Reach Decrease

For small businesses looking to their Facebook Page as a cost-effective way to help build their social media brand online, the news that significant changes were made in September 2012 to the Facebook algorithm is concerning.That said, Facebook...

Posted October 22, 2012    

Engagement: The Facebook X Factor

Facebook continues to dominate social networking sites. With more than 800 million users, 50% of them checking in daily, there are no other contenders at this time for the number one spot. That doesn’t guarantee their hold on the ‘King of Social...

Posted November 23, 2011    

Social Media Early Adopter, Majority Adopter, Late Adopter or Laggard?

This week we had the first blast of winter snow in our area. The ground was covered in a light dusting of the white stuff for roughly 24 hours. Not anything to worry about when it comes to driving but we were still glad our snow tires had been...

Posted November 17, 2011    

‘Naming’ Your Facebook Page for Facebook Search

How your 'Name' appears on your Facebook business page is important! And we're not talking about your 'Username' often referred to as your distinct URL - although this is obviously important too.The Name is what appears at the top of your...

Posted October 28, 2011    

Marketing Your Business: It's Not All About Facebook

Okay, so you’ve finally gotten on the social media bandwagon. You’ve been putting it off and putting it off, but now you’ve finally made the move. You’ve decided social media is where its at and you’ve not only launched your business on Facebook...

Posted October 26, 2011    

Social Media and Word-of-Mouth Advertising In a Digital Age

Most of us understand the importance of word-of-mouth advertising to our business. We know that spending money on marketing a service or product that has a bad reputation with consumers, and not doing anything about it, is similar to burning...

Posted October 25, 2011    

Photos Make a Difference: Improving Fan Engagement on Facebook

For many small businesses sharing photos of the products and services they sell and/or develop plays an important part in building and solidifying their base of fans, potential and existing customers, on Facebook. Photos alone won't build your...

Posted October 23, 2011    

 
Logo