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G+ Pages: What’s All the Plus Fuss About?

Since November 7, marketers have been scrambling to take advantage of the new Google + fan pages. With 40 million Google+ users and counting, it’s silly not to create a page on Google +, I guess. But when I was tasked with the initiative to create a...

Posted November 10, 2011    

Social May Be the ‘Silver Bullet’ – But All Roads Lead to Your Company Website

The recent 2011 Demandbase National Marketing and Sales Study by the Focus Expert Network had some interesting findings that some social media strategists might not want to hear: That your company website is the top source of new sales leads...

Posted October 27, 2011    

It's Time For Your Community's 6-Month Check Up- Are You Prepared?

I had an interesting call with a client today who was in the process of reviewing their online community’s “health” 6 months after launch.  I thought this was an interesting concept: I’m a strong proponent for constant site evaluations,...

Posted October 24, 2011