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8 Simple Marketing Strategies = SCORE BIG
SCORE BIG - Smart Marketing Principles from Barry Feldman Having served my time in high tech marketing, I'm far from the world's biggest fan of acronyms, but I love this one. Maybe because I made it up. Not important. What's important is you...
Content Marketing Isn’t for Everybody
I shouldn’t recommend content marketing to everyone. It’s dangerous. And not everyone has the skills to cut it.But I can’t stop myself. I believe in content marketing. It works. So I write about it and deliver free seminars on the...
Enlarge Your Digital Footprint for More Effective Online Marketing
Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing.When it comes to factors you can control to improve your website...
10 Content Marketing Mistakes You Don't Want to Make
Not everyone is a pro.If you’ve been doing marketing for as long as I have you may recall when the Macintosh came out in the 80s. It was a landmark in personal computing. And it opened the floodgates for countless amateurs trying their hands at...
Is Your Brand Tattooed on Your Customer’s Brain?
Maria Ross of Red Slice will challenge attendess at the Content Marketing Strategies Conference to develop a brand strategy before executing a marketing program.While publishers in the online marketing space are putting on mega-conferences to appeal...
The State of Inbound Marketing [Minus the Mind-Numbing Details]
HubSpot wrote the book on Inbound Marketing in 2010, literally. It’s 215 pages of awesome insights. You need to read it. This week they published their annual inbound marketing report. It’s 175 pages. You don’t need to read it.I know you’re...
Social Media Doesn't Really Connect Us. What Does?
Did you waste time today reading another article about “The Death of (Another Media)”? Worse yet, do you write articles titled, “The Death of (Another Media)”? Please deep-six that ridiculous, deader-than-dead angle.Sorry to rain on your...
Is Social Media Just a Waste of Time?
Welcome to Social Media Theater and our first program, “Social Media is a Waste of Time.”Our play was written by Barry Feldman. You may know him as a copywriter/creative director/blogger. We contacted Mr. Feldman to ask him why he wrote this one-act...
Don't Tell Me You're a Thought-Leader: Just Be One
More often than I can stomach, I see people describe themselves as a “thought leader.” I think they’ve seen the term lobbed around so much in this era of personal branding via our almighty digital media, they think it’s meaningful—even if it’s self-...
It's Time to Recognize the Most Meaningful Meaning of Social Media
I’ve been called a lot of things in my years. A few of them are not exactly grounds for bragging, but some of the things I’ve been called lately—mostly on Twitter—are gratifying. I can rattle off what readers have said about me or things I’ve...
Why Won't the World's Top SEOs Share the Secrets of Their Success?
A SPECIAL PREVIEW TO SMX SAN JOSE Featuring Jessica Bowman of SEOinHouseBig companies generally have more sizable websites, larger and more complex SEO challenges, and then, of course, some colossal headaches.Where’s the pain come from and what’s...
The ABCs of Savvy Startup Marketing
Authority, blogging and content spells online marketing success for your business.Let’s cut right to the chase. If the plan to market your new venture isn’t based on the way people make choices today, every day that follows will be an exercise in...
If This Article Were an Email, Chances Are You Wouldn’t Open It
An overwhelming majority of the potential audience is not interested in what us marketers have to say.Ain’t nothing new there, but in the mail business, things have changed. I’ll try to illustrate my point by comparing direct mail and email, both of...
A Love Letter to the Internet
Dear Internet,I’m blushing. This is awkward. I’ve never been able to say it aloud. But I’m a writer after all. Perhaps my feelings are best expressed at the keyboard. Here it is, my friend: I love you. I didn’t think it would go this...
12 Brutally Honest Answers to Your Content Marketing Questions
You won’t dig this piece if you’re thin-skinned. I’m not going to pull punches. You should go now. Really, just a few clicks from now you’ll find a warm, sun-shiny story to bask in. Happy trails.Staying put? Alright. Perhaps we can still be friends...
16 Keys to Grow Your Business with Effective Online Marketing
"The Plan" eBook features ideas from thought leaders and insightful research findings.Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the...
The Real Story at New Media Expo Wasn’t About New Media
The goodie bag I was given when I checked in at the New Media Expo in Las Vegas contained a hard cover copy of “Renegades Write the Rules—How the Digital Royalty Use Social Media to Innovate,” by Amy Jo Martin. Nice touch.Of course, with the...
Compelling Content: Love Is Not All You Need
Disclaimer #1: I love The Beatles. I’ve worn out every album.Disclaimer #2: I love the Stones too. I’ve worn out the first 75 albums or so.If you sent me to a desert island with only one of these bands’ platters, I’d pack The Beatles discography (...
Effective Online Marketing: A List Worth Checking Twice
MY GIFT TO YOU: DOWNLOAD A PDF HEREI made a list. I checked it at least twice. If you were to check-off each item on the list, that’d be nice.Actually, I created an eBook and called it “21 Pointers to Sharpen Your Website.” My mission in 2012...
13 Predictions for 2013—Including 12 Stupid Ones
The editor made me do it: predict, that is. I’m more of a looker-backer and lessons learned-er. Ah, hell. I’ll give it a shot. Only one of these prognostications matter anyway.Prediction #1: In January of 2013, many people will produce blog posts...
