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Personal Branding: A to Z, 1997 to Today [INFOGRAPHIC]

I’m a brand. You’re a brand. Tom, Dick and Harry? Brand, brand, and brand. But Tom started it. Yes, I'm talking about Tom Who-Wrote-a-Ridiculous-Number-of Non-Fiction-Best-Sellers Peters.It was 1997. The web was just a baby. Maybe you were...

Posted April 13, 2014    

Content Marketing Minds: God’s Repurposing Plan

The Holy Bible. It’s not only the most read book, it’s also the most repurposed work ever created. From booklets to brochures, inspirationals to infographics, sermons to stories, calendars to coasters—what hasn’t been scribed from The...

Posted April 10, 2014    

Social Media to the (Cancerous) Bone

God bless Terry. I was standing in line at Panda Express a couple of days ago with my daughter Leah, who never seems to tire of chow mein. A fairly small, and somewhat frail-looking man right behind us had a few questions for Leah. He thought...

Posted April 5, 2014    

The Awesome Power of Storytelling

 Inbound marketing focuses on the power of pull. You do everything possible to anticipate the needs and wants of your buyers. You then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece...

Posted April 3, 2014    

Content Marketing Minds: Are You on a Mission to Fail?

Joe is the man—with a plan. Junta Joe. Some call him the godfather of content marketing. The man has almost as many nicknames as the city of New Orleans (though he calls Cleveland home). Let’s move on.Joe is a great leader. He’s a great writer....

Posted March 27, 2014    

How to Plan for Online Marketing Success

 “What so many small businesses need more than anything is … a plan.” ~ Brian Clark, CopybloggerLooking for the great shortcut to immense success with online marketing? Sorry, wrong article.Ready to roll up your sleeves and get busy...

Posted March 24, 2014    

Make a Name for Yourself: 11 Personal Branding Power Tips

You. Me. Michael Hyatt. Popeye.Perhaps we don’t have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect,...

Posted March 23, 2014    

Email Marketing: Your Mega-Guide for Success

  The ace in online marketing is email.If you’re not playing this card, your chips are bound to land in your competitor’s stack.  In other words, you’ll lose.I find this little poker lesson falling on deaf ears all too often. I don’t...

Posted March 22, 2014    

Why Smart Marketers are Using Google+: Interview with B.L. Ochman

Are you avoiding Google+ because it’s:a ghost town?too complicated?yet another thing to do and you haven’t gotten around to?In this interview I did with B.L. Ochman, Google+ coach and one of the most influential women in social media, you’ll find...

Posted March 16, 2014    

Content Marketing Minds: Why Insomniacs Love Your Blog

Melatonin. New age music. An aromatic bath. Chamomile tea. Nyquil.What’s your get-to-sleep-in-a-jif trick? You might try reading some business blogs.They’re mostly horrific. And they don’t support your business objectives. But the reason is probably...

Posted March 13, 2014    

Get Psyched: 15 Ways to Catapult Conversion by Getting in Your Prospect's Head

Conversion is the word.“Conversion rate optimization,” CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try “conversion optimization.” I ran that phrase in Google Trends to see if the topic really is as hot as I...

Posted March 12, 2014    

17 Rules of Engagement to Create a Love Affair Between Your Brand and Buyer

An anthropologist, psychologist and neuroscientist walk into a bar….It sounds like the beginning of a lame joke or an extremely cerebral story, but I have no punch line.It’s no joke. Nor is it a heady story for all you Big Bangers.I have good news...

Posted March 9, 2014    

LinkedInitis: An Addiction to LinkedIn Brought on By Its New Publishing Platform

About this time last night I surveyed the progress I had made on the new LinkedIn publishing platform. As you're about to read, I was quite pleased with it. Perhaps faster than any post I've ever written, I penned one for the LinkedIn publishing...

Posted March 7, 2014    

Key Concepts and Highlights from the Masters of Inbound Marketing [INFOGRAPHIC]

Four years or so ago, after having invested 20-plus years in marketing, I had no doubt I knew what I was doing. Then the term “inbound marketing” caught fire—thanks to a book by the same name, written by the two founders of HubSpot.I read the book....

Posted March 2, 2014    

Content Marketing Minds: The Magic Smoosh-3 Plan for Killer Content

Up for a shortcut?If you’re a student of content marketing, you’ve read about how your editorial plan begins with answering the questions your prospects and customers ask. You might have read my explanation of how to parlay the approach into the...

Posted February 28, 2014    

Pick Up Some Content Marketing Chops from the Legends of Rock and Roll

Face it, content marketers, it gets tougher every day to get noticed. Everyone is strumming away at this content marketing thing, but a sea of sameness prevails. Very few have truly unique tunes, so it gets perpetually harder to get people to tune...

Posted February 19, 2014    

Content Marketing Minds: It's Doomsday for the Dinosaurs

In baseball, the experts talk about a five-point player, one who runs, fields, and throws well, hits for power, and hits for average. Very few possess all five skills.As you might imagine, when the rare five-point player comes along, every manager...

Posted February 14, 2014    

Content Marketing Minds: Ten Brilliant Marketing Minds, One Mindset

I want to accomplish a couple of things here today.One, I want to introduce you to a group of content marketing leaders you should tune into because you’ll learn from them, gather valuable points of view and sharpen your skills.Two, after making my...

Posted January 31, 2014    

The All-Time Greatest Content Marketing Strategy

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most powerful piece of content marketing advice you can possibly hope to hear.Answer your prospects’ top 30 questions.That’s it....

Posted January 26, 2014    

Content Marketing Minds: Is the Problem Content Shock or Content Schlock?

 Sometimes I think this column-writing gig Social Media Today gave me is too easy. This is one of those times. See, every journalist knows when a fire ignites and the wind begins blowing the blaze around, you gotta’ get your ass out in the...

Posted January 17, 2014    

 
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