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#McFail: Why McDonald's Should Have Followed the ABC’s of Responding to Negative Feedback on Social Media

This has been quite the week for social media blunders, particularly on Twitter. McDonald’s most recent PR stunt is more-commonly being referred to as “#McFail.” The campaign was intended to shift consumer opinions using the hashtag #McDStories...
Posted January 28, 2012 with 5,764 views     

Social Media: A Must-Have for Small Business Owners

Social media platforms allow us to connect quickly with people and brands. We are forming relationships faster than ever before, with people and brands alike. Additionally, many studies are emerging to show that social media interactions have a...
Posted December 4, 2011 with 2,714 views     

The Business of Social Media

The astonishing growth of companies such as Facebook and Twitter has prompted many businesses to stake their claim on the social media landscape. Needless to say, these social networking platforms have shown some serious staying-power. However, with...
Posted November 8, 2011 with 2,719 views     
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