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Connecting with Brand Advocates: Who, What and Why
Social media has made it possible for brands and consumers to connect in ways that were never possible before. A relationship that promotes and nurtures brand loyalty, brand love, and brand advocacy.Finding and leveraging a partnership with your...
Reaching Millennials on Instagram
When it comes to sharing on social media, millennials fall into a category of their own. A large reason why this specific age group has flocked to social media is because these platforms are tools for self-expression. Gen-Y connects on a different...
Ripoff or Revolution? What Social Media Marketers Can Learn from KONY 2012
There is some heated debate circulating the social media and blogosphere about the recent viral video from Invisible Children, a nonprofit organization leading the movement to bring down one man, Joseph Kony. Regardless of whether you support or...
As Facebook Timeline Comes to Brands, Will You Be Prepared?
News through the Facebook grapevine is that the social network will not only be releasing a mandatory Timeline update for all users but soon Facebook Pages will also be getting a makeover with a new look and feel. Reports are forecasting an...
The Fundamentals of a Strong Social Media Plan
Nothing is worse than playing catch-up. The key to an effective campaign is creative ideas facilitated by preparation and execution. Similar to any marketing or public relations effort, a social media plan should include all the essential components...
Why I Love Working in Social Media
As a professional in social media, I will confess there are moments of my workday where I want to just throw in the towel. But for each instance that those thoughts cross my mind there are double the instances where I can revel and embrace what I do...
How to Incorporate a Custom Facebook Page Tab to Your SM Strategy
Facebook has come a long way from the closed social network that started at Harvard in 2004. Presently at 800 million users, recent projections are predicting 1 billion members by August. Facebook is also growing beyond membership numbers...
The Evolution of SEO with Google Panda
Is it time we upped the ante with SEO? The dawn of Google Panda in 2011 has sparked a shift in how we optimize websites. Though Google has made a few updates to Panda, it looks like Google is satisfied with how Panda has affected search and it is...
5 New Year's Resolutions for the Social Media Professional
Do you work in social media? Then at least one of these New Year's Resolutions should be on your list; commit to making these changes in 2012! To be in the social media industry means staying on your toes, set small goals that will lead to big...
Social Media Builds Awareness on World AIDS Day
Thursday December 1 marks World AIDS day as the AIDS Healthcare Foundation and (RED) build awareness and fundraise for donations and support. AHF has launched an all week Twitter campaign to promote the cause asking Twitter members to follow @...
Why Airlines Are Cruising on Social Media
In the past year most major airlines have made the initiative to take off on social media, launching a variety of social efforts to connect with their fliers. In lieu of the recent news about American Airlines, the importance of social media to the...
Facebook Insights Gets a Face Lift with More Page Analytics
Facebook just became an even bigger tool for businesses with the quiet and recent release of their new insights tab for page administrators featuring "Likes," "Reach," and "Talking About This." Page admins now have access to more organized and...
Google+ Pages - How Brands Win in Social Search
Google recently opened their Google+ platform to businesses this week and suddenly Google is back on the social networking map. As a business, why should you care? When initially exploring Google+ Pages, I will confess that I was a bit disappointed...
