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Facebook Video Ads: Eek!!

Facebook’s rumored to include auto-playing video ads this summer – eek!!Some sources say that the 15-second video ads could appear as soon as July – and the kicker is that they will be directly in your news feed.We all remember what happened...

Posted May 16, 2013    

Social Networking: Beginners' Tips for Building Your Online Network

It’s tough work building a network. Whether it is online or in the ‘real’ world, having a group of people who trust you and are willing to recommend your work goes a lot further than having thousands of online connections who only know you by name....

Posted April 18, 2013    

So Why Doesn’t Your Business Have More Twitter Followers?

Ok, so you’ve set-up your Twitter profile with a great avatar, gorgeous background and the snazziest bio possible.  You’ve even started to follow some great people and organizations and are happily promoting your business...

Posted March 23, 2013    

SoLoMo: Are You Paying Attention Marketers?

So we’ve got 2 months behind us in 2013 and if you’re a marketer, you must have heard this year’s buzzword that is changing the way Digital Marketing works: “SoLoMo” (don’t worry if you haven’t – you’re about to hear all about it!)Perfect for SMBs...

Posted March 4, 2013    

Twitter for Executive Job Search? Most Definitely!

I was part of a discussion this morning in one of my Linkedin groups about senior executives in transition using social media to help them stand out from the crowd.  Top level execs are competing for a minimum number of positions against...

Posted March 1, 2013    

The New MySpace: Shawn Busteed Shares Some Details

Music is a vital part of our culture, lifestyle and collective memory. Better than an energy drink when you need a boost, music stimulates adrenalin and gets you going. Music helps us through heartbreak and sadness and reminds of our past and old...

Posted October 16, 2012    

How to use Social Networking to Become a Published Author

Back in the day (like maybe a year ago), when a budding author wanted to get published, she would have to shop a meticulously written manuscript around to publishers with big hopes and dreams in tow. The other option would be to fund it yourself (or...

Posted October 1, 2012    

How is London 2012 using Social Media?

As expected… ‘awesomely!’  To start off, the website itself has a light and fun design and with sub-domains for shopping, ticket purchasing and festivals, the site is easy to navigate and explore. A cool element is the Get Set Network where...

Posted April 27, 2012    

When Elected Officials ‘Do’ Social Media Right

Ever since Obama 2008, made it clear that his voters turn to twitter for updates and information, many elected officials (or those hoping to become elected!) have used social media in their campaigns to engage with voters and constituents. The...

Posted April 13, 2012    

Does social media have an affect on SEO?

You bet it does – and now with the release of Google + and Search Plus Your World, it means that social messaging and the opinions of an individual’s network will have an increasingly greater impact on your customer’s search results. Think of...

Posted February 16, 2012    

How Do You Use Pinterest?

I’ve been exploring Pinterest over the last few days and have become victim to its addictive layout and discovery possibilities. It’s almost like the first time I was on the internet… you just dig deeper and deeper and the next thing you know, it’s...

Posted February 14, 2012    

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