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Why Google's Point of View(s) Is Changing + SM ROI

Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter.From Google's side of the table, displaying...

Posted April 18, 2014    

A Different View on SEO in a Post-Hummingbird World

Even though it certainly no longer qualifies as "news," a lot of the online marketing world is still grumbling, both privately and publicly, about the long-term effects of Google's Hummingbird algorithm update. More than a few businesses, not to...

Posted April 10, 2014    

So, Your Website Has Been Hacked... Now What?

There are few online challenges as aggravating as discovering that your website has been hacked – but, it happens.In fact, it happens to hundreds or even thousands of companies every day. In many cases, the initial "break-in" is avoidable. But,...

Posted March 27, 2014    

A Social Media Myth Debunked: You Really Don't Have to Use Them All

In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.That has become particularly true with regard to social media marketing (or as we...

Posted March 25, 2014    

Positive Negativity: What to Do When People Say Bad Things About You Online

Don't let the title of this post fool you: It's always a terrible feeling to have someone read bad reviews, or poor comments, about you and your company. But, it's important to know how to deal with it, and to realize that some good may even come...

Posted March 20, 2014    

7 Time Management Tips for the Digital Age

When you study technology over a long enough time horizon, you notice an interesting trend: Even though each new development is in itself time-saving, people tend to be busier and busier, from one generation to the next.That's been an interesting...

Posted March 13, 2014    

The Weakest Link: How You Can Prevent Access to Your Accounts

Hardly a week goes by where we don't hear about some form of cyber crime in the news, and the high-profile hacking schemes that make the business press often cause millions in damage. The problem is even more severe at the small and medium-sized...

Posted March 6, 2014    

3 Online Lead Generation Worksheets for Marketers [FREE]

It only takes a few minutes spent thinking about all the things you really need to do to succeed as an online marketer before it suddenly hits you... there is a lot of stuff to keep track of. And, if you start missing out on the details, it isn't...

Posted February 27, 2014    

The Tao of Google: An Enlightened Approach to Search Success

Just over half a year ago, I published an article titled "Zen And The Art Of Search Engine Optimization" that generated a lot of interest and discussion.In my own tongue-in-cheek way, I was trying to share my philosophy that search engine...

Posted February 20, 2014    

Winning on the Web with Search, Content Marketing and a Sales Funnel

Clients generally love us, and our competitors generally hate us. Oddly enough, most feel the way they do for exactly the same reason...We do an expert job of managing the 3 main components of lead generation websites.One other thing they have in...

Posted February 19, 2014    

Why Not Show a Little Comment Love to Your Favorite Authors and Bloggers?

Happened across a blogger who fires up your passion, or an author who makes you want to settle down long-term with a whole new set of ideas? This Valentine's Day, why not show them a little bit of love in the simplest and most meaningful way...

Posted February 14, 2014    

What Kind of Google+ Plusser are You?

Having invested 18 months into engaging in Google Plus, I've learned that there's a wide variety of "plussers" out there. Each has their own characteristics, reasons for being on social in the first place, and differing types of content they notice...

Posted February 6, 2014    

How to Find and Use Top Quality Images for Your Blog Articles

As far as "web content" is concerned, few ingredients get overlooked as often as images do. That's kind of surprising, given that they make an instant impact, and can make or break a first impression.Because no part of your online marketing plan is...

Posted January 30, 2014    

Do You Need Online Marketing Therapy?

In the website design world, ingrained patterns of thinking lead many established web designers and businesses to do the same things they did half a decade ago, which is either very little, or all the wrong things.Isn’t it time we start thinking...

Posted January 27, 2014    

Why Rebuilding a Website Is Like Renovating a House

Upgrading or replacing your website should be as simple as choosing a new template, deciding on a colour scheme, and watching the visitors come flocking in from search engines and social profiles, right?Not really.In fact, the best analogy we can...

Posted January 24, 2014    

6 Tips for Migrating Your Business Website to a New Design

In the last few months, we've shared some of our thoughts around the process of moving websites from one domain to another, and even when to start over altogether.In most of these scenarios, though, we've been assuming that you're moving from custom...

Posted January 21, 2014    

Is There a New Google Glass Ceiling for Authors?

Since the idea was first introduced and rolled out, I've been a huge fan of the Google Authorship program. Recent updates to Authorship, however, are raising some eyebrows.By allowing specific individuals (and to a lesser degree, companies) to make...

Posted January 16, 2014    

Say What? Does Your Engagement Leave Others Thinking You're a Hater?

Honest, unfiltered engagement is crucial to online success. But, like much of human communication, it can be a mixed bag.I was reminded of that recently during a couple of unrelated interactions that took place on a well known blog and in Google+....

Posted January 14, 2014    

10 Crucial Strategies for Building a Better Business Website [INFOGRAPHIC]

Why It's Time to Start Thinking Differently About Business WebsitesIs your business website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals?Most aren't. In a day and age when it's possible to...

Posted January 8, 2014    

Is It Time to Push the Reset Button on Your Business Website?

With a fresh new year to work with, a lot of you will be thinking about making fresh starts in other parts of your life. Perhaps it's time for a fresh relationship, a fresh set of career goals, or perhaps even a brand-new website on a fresh domain?...

Posted January 3, 2014    

 
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