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Zen and the Art of Search Engine Optimization
What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice?These are the kinds of questions that philosophers worry over – or at...
Achieving SEO Success is like Running a Marathon
Having a search engine optimized business website is a little bit like running a marathon, or writing a novel: Lots of people want to have the finished achievement, but don't look forward to the time and effort it would take to make it happen.In...
The Easiest Way to Deal With More Competition in Online Marketing
Online Marketing Blog by KAYAKLots of businesses are worried about new competitors – and bigger budgets – coming at them, and their fear is understandable.Nearly every business in Canada, not to mention around the world, is turning to the Internet...
How Fresh Does Your Website Smell to Google?
There are already lots of terms and buzzwords that factor into search engine optimization, so it's understandable if you aren't quite ready to start thinking about new ones just yet.But, in the latest updates and changes to Google's algorithm, one...
What Is on Your Business Website That Shouldn't Be?
Embarrassed by your website?Regardless of whether you launched your online presence years ago or last week, it's important that you look through your pages from time to time and ensure that what you have on your site is still accurate, relevant, and...
Could Your Business Website Pass a Drug Test?
In the world of sports, we have seen a recent crackdown on champion athletes who have relied on performance enhancers to extend their career, become a bit faster, or otherwise gain an illegal or unethical edge over their opponents.From big-name...
7 Tools and Apps for the Online Marketer
There's a tool or application for everything these days, but which ones will really help you? I've sifted and sorted through a bunch and here's what I've found works for me.Online ToolsBufferThe Buffer App is a great addition to your social media...
Popular Blogs Remove Their Comment Section
No Comments, No Cry Why are blogs removing their comment section, and is it right for you? I recently read an article on a favourite blog of mine, The Minimalists, about why they have joined the likes of Seth Godin, and Leo Babauata of Zen Habits,...
Are Social Networking Sites a Good Place to Brag About Success?
Social media sites can be extraordinarily valuable venues for spreading positive news about your company, sharing press releases, showing off awards and reviews, or even displaying customer testimonials. After all, where else can you reach thousands...
