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Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar

You’re a marketer. You spend countless hours measuring, analyzing and strategically planning ways to “build a better mousetrap.” If you think you know what’s going on inside your customers’ head, Liz Crawford will challenge you to think again. Liz...
Posted May 18, 2012 with 198 views     
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Chatting up Influence with Dave Balter, CEO of BzzAgent

Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there’s hardly a person better suited to speak on...
Posted May 15, 2012 with 208 views     
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Leveraging Internal and External Social Influence [Infographic]

With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing...
Posted May 10, 2012 with 2,036 views     
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Exploring Strategies for Successful Social Engagement with Travis Unwin of Sitewire

As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin, Director of Media Strategies for one of Awareness’ partner agencies Sitewire, a full service digital marketing and interactive...
Posted May 4, 2012 with 683 views     
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Evolving Social Media Analytics: Insights from Marshall Sponder

Social media analytics is rapidly evolving, always challenging the ways marketers measure and draw insights from web and social media. To get the inside scoop on the current state of social analytics we turned to analytics guru Marshall Sponder....
Posted May 1, 2012 with 871 views     
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Return on Influence: 5 Questions with Mark Schaefer

Whether you realize it or not, every tweet, comment and “Like” is being scrutinized and scored for your social influential power. Companies like Klout and Kred are developing complex algorithms that attempt to standardize social...
Posted April 26, 2012 with 328 views     
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Social Analytics Zen: Combining External and Internal Social Metrics for Business Insights

As a marketer, you probably daydream about impressing your CEO with unforgettable statistics from your social media campaigns that clearly articulate the ROI. There is a budding business discipline around social analytics, which aggregates and...
Posted April 24, 2012 with 414 views     
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New Framework for Social Media Analytics [Infographic]

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing...
Posted April 19, 2012 with 12,108 views     
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The Shopper Economy: 5 Questions with Liz Crawford

There is a new economic model – one that rewards the consumer for behaving a certain way that has far-reaching repercussions for your brand online. Companies that understand this new method of currency, value, and reward can reap the benefits of...
Posted April 11, 2012 with 145 views     
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Top 15 Influencers to Follow in Web & Social Analytics

It’s time marketers stop collecting data for data’s sake and start it for culling insights. That’s where social analytics comes in. Social analytics is the evolving business discipline that studies social media metrics to help marketers use the...
Posted April 10, 2012 with 1,195 views     
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Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness

With the recent explosion of user-generated content – the Wall Street Journal reported that Facebook has 845 million users with more than 425 million daily visitors as of December 2011 and Mediabistro verified that published...
Posted April 5, 2012 with 432 views     
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How to Use Memes to Create Social Media Engagement

 With the rapid proliferation of social media and social media channels, there’s been an equally as rapid growth in the creation of memes. While memes — highly viral niche content with fast burnout rates — have existed for some time, they are...
Posted April 3, 2012 with 1,582 views     
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Moving Beyond the Social Customer into the Era of Customer Engagement

We recently connected with Paul Greenberg, one of the most respected minds in marketing, technology and CRM. His seminal book CRM at the Speed of Light not only helped define the thinking of marketers and business leaders around the globe for years...
Posted March 29, 2012 with 1,111 views     
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How to Crack the Code on Social Engagement

We all know it – social engagement gives meaning and value to social media marketing efforts, boosting brand affinity and growing revenue and profit. More than half of people who have engaged with a brand or company in social channels say they...
Posted March 13, 2012 with 433 views     
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The State of Social Marketing: Industry Trends in Social Media Measurement

Because there are many ways to quantify the value of social media, marketers continue to struggle with social measurement.  Based on the collective response of over 320 marketers reflected in our fist annual report on The State of Social...
Posted March 1, 2012 with 700 views     
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Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]

The Super Bowl XLVI was a social media success thanks to the Indianapolis Super Bowl XLVI Host Committee and team at Raidious, who created and managed the first ever Super Bowl Social Media Command Center. Using the Awareness Social Marketing Hub,...
Posted February 22, 2012 with 232 views     
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Best Practices from Carmine Gallo, author of "The Power of foursquare"

In later October our community had the chance to connect with Carmine Gallo, the author of The Power of foursquare, during a well-attended webinar on The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check in Wherever They Are. Our...
Posted February 14, 2012 with 622 views     
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Social TV: Social Marketing Practices that Translate Beyond Television

  What exactly is Social TV? By now, I’m sure you’ve seen them on your favorite TV shows.  Intruding ever so slightly, it’s there, on the bottom right hand corner of the screen, pulsing in and out of visibility: the hashtag.  Those...
Posted February 13, 2012 with 1,141 views     
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Social Marketers Take Note – 6 Lessons from Social Commerce

Social commerce has grown in leaps and bounds from a nascent industry in 2010 to projected $9 billion this year, and expected to reach to $14 billion in 2013, according to Booze Alan.  The team at Awareness, Inc. set out to discover the secrets...
Posted February 9, 2012 with 617 views     
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The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders

The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders The pace of change in the Social Marketing arena is relentless.  The rate of social platform adoption continues to grow, with Facebook now touting over 800...
Posted February 7, 2012 with 935 views     
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