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The Absolute Worst Ways to Pitch a Guest Post

“Hello Webmaster…”I stumbled on Danny Iny’s Write Like Freddy guest blogging training a couple years ago. [Read my review of Write Like Freddy]Like many, I jumped on the guest blogging bandwagon and for good reason — increased traffic, more...

Posted December 26, 2013    

Improve Your Blogging and Increase Traffic: 3 Tips

Social media can help grow almost any business, but you can’t just jump on Twitter, start sending out tweets about anything, and expect to be see amazing results.To make social media work for you, you have to use it smartly and strategically.I...

Posted July 25, 2013    

4 Reasons Your Tweeting Immediately Kills My Interest

 People who are new to Twitter sometimes ask me how to get followers and how they can build relationships using Twitter. My first response is always, “try being a human being.”That’s a great place to start, but of course there’s more to...

Posted July 10, 2013    

4 Apps Your Small Business Can't Survive Without

 It was recently reported that more than 50% of America are now smartphone owners, and this has become a stark realization for business owners and marketers. This growing trend of on-the-go consumers makes it incredibly important for...

Posted July 4, 2013    

Oh, No Big Deal, Let's Just Steal Some Content

 The world works in strange ways, huh?When I started a new job, one of the first things I suggested was to start allowing guest posts on our company blog.So, I took on the task of creating a set of guest posting guidelines, “recruiting” guest...

Posted June 10, 2013    

How Professors Use Social Media [Infographic]

A few weeks ago, I published an infographic detailing how college students use smartphones and other mobile devices. We're back in the higher education arena, but this time we're taking a good look at how professors are integrating social media in...

Posted December 31, 2012    

2 Questions Stumping Social Media Sales People

Anyone who sits down with clients to discuss social media always gets a handful of common questions.  How do I know social media will work for me?  What’s the ROI?  How can social media help my business?  What in the hell is...

Posted September 10, 2012    

Should I Outsource My Social Media Management?

Over the past few years, we've seen monstrous shifts in the way small businesses engage their customers, and with those shifts has come a new responsibility for owners: Director of Social Media.Small business owners rarely get a break from the...

Posted September 9, 2012