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Using Social Media as a Crisis Management Tool [INFOGRAPHIC]

The Boston Marathon bombings and the aftermath revealed yet another wave of the evolution of social media: the unique role social networks play during a crisis. Twitter, Facebook, YouTube, and other forums both worked hand-in-hand with mainstream...

Posted May 2, 2013    

Social Influencers: Digital Marketing's Most Overlooked and Misused Resource [INFOGRAPHIC]

With all that has changed due to the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money. Your basic banner...

Posted March 26, 2013    

Email Marketing: All That Sizzles Is Not Spam [INFOGRAPHIC]

Unfortunately, legitimate email marketing (from well-meaning businesses) is all too often indistinguishable from spam . . . when best practices aren’t adhered to. Getting a voluntary opt-in is a bare minimum requirement.So what differentiates the...

Posted March 17, 2013    

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