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Top 5 Social Media Time Saving Tips

Social media provides you with a great opportunity to reach and engage with more potential clients and customers than ever before.But it can take over your life if you let it.If you don’t come up with a plan for managing social media, then it will...

Posted October 21, 2013    

Why You Can't "Go Viral" (And What to Do Instead)

On October 1th, 2002, Felix Baumgartner jumped from a plane 24-miles above our planet.About 8 million people watched live as Felix flew towards the ground. Over 52 million people have relived it on YouTube.And all of them sat and watched as the Red...

Posted October 1, 2013    

3 Facebook Marketing Mistakes that Kill Results

Facebook marketing looks easy. But in reality, it's incredibly difficult.Because simply adding fans isn't good enough. And "engaging with your audience" doesn't pay the bills.If you want to make Facebook marketing work for your organization, then...

Posted September 27, 2013    

3 Reasons Why Your Facebook Marketing is Failing (And How to Fix It)

General Motors famously pulled their $10 million dollar budget last year on the even of Facebook's rocky IPO.Many (including Wall Street) thought this was a knock on Facebook's advertising options. But Facebook provides a lot of interesting options...

Posted September 21, 2013    

How 10 Savvy Colleges Are Using Social Media

Social media has transformed from another passing fad to a broad array of collection of essential communication tools over the past few years.Initially disregarded as just a hobby for early adopters, social media has taken center stage and is a key...

Posted July 11, 2013    

Easily Overlooked Social Media Mistakes that Sabotage Your Results

Most social media campaigns are doomed from the beginning.Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results.Because these "...

Posted May 20, 2013    

Can't Keep Up? 3 Easy and Unexpected Ways to Manage Social Media

In 1906, Italian economist Vilfredo Pareto first noticed that 20% of his pea pods typically contained 80% of the peas in his garden.Shortly after, Pareto also noticed the distribution of wealth in his country was strikingly similar -- 80% of the...

Posted May 14, 2013    

How to Save Money in Social Media (But Still Thrive)

Social media will take over your life if you let it.Every day there is a new update you need to know about, a new social network that everyone's talking about, and a new trend that's changing how you reach customers. But if you can carve out...

Posted April 15, 2013    

How Social Media is "Consumerizing" Healthcare

In 2004, Aaron Levie was still a college student at USC conducting research into online storage options for his class project.The need to access data from different places or devices seems obvious now. But this was pre-iPhone and iPad. And...

Posted April 2, 2013    

How to Start Using Google+ (Before It's Too Late)

The Kevin Pollak Chat Show is a Charlie Rose style interview with two people in front of a black backdrop.Each week a mainstream celebrity or influential entertainer shows up to talk with the actor/comedian about their career, life, and experiences....

Posted March 18, 2013    

Why Avoiding Social Media Will Hurt Your Business

Social media is essential for every business. And not because it's trendy or popular. But because it has introduced new ways to either help, or hurt your bottom line in the long run. In fact, you don't even need to see a direct ROI...

Posted January 28, 2013    

Why You Have Low Sales (and How Social Media Can Fix It)

The average bounce rate is around 40% for most websites, and can go as high as 80% for blogs.You work so hard to get traffic to your site, and then it just... leaves forever.Which shines a light one of the harsh truths about online marketing: it's...

Posted January 7, 2013    

Effective Ways Social Media Drives Sales

"Social tactics are not meaningful sales drivers", according to one of Forrester's recent reports.And in a way, they're right.You can't sell directly with social media. At least, not very effectively.Because it's like trying to pick up a date at a...

Posted December 10, 2012    

3 Factors Every Failed Social Media Strategy Has in Common

Social media engagement is the pinnacle of online success.It means you have fans, just not customers. And it means that you have a passionate, core audience that will basically do your marketing for you.But here's the problem... It doesn't...

Posted December 3, 2012    

The 3 Worst Ways Companies Waste Money in Social Media

They say you learn something new everyday...And one of the things I recently learned was a new oxymoron: a social media budget.Because in most companies, it simply doesn't exist. They expect Fans, Followers, Likes and Pins to fall from the sky.But...

Posted November 19, 2012    

The 3 Best Social Media Tactics to Get More Customers

Social media can be used effectively to drive sales.Because it helps you distribute marketing messages further, faster, and cheaper than ever before.But most companies struggle, or don't see any return at all.The reason has nothing to do with how...

Posted November 12, 2012    

Personal Problems That Sabotage Your Social Media Success (And How to Fix Each)

Your social media success isn't dictated by your budget, competition, or bad economic conditions.It's dictated by you.Because at the end of the day, it's your skill, expertise and execution that will have the biggest impact on your results. Not the...

Posted November 5, 2012    

Why Your Social Strategy is Failing (And What to Do Instead)

"Social tactics are not meaningful sales drivers", according to Forrester's latest research report.They analyzed primary sales drivers for eCommerce, and concluded that less than 1% of buyers were from social visitors.There's a few possible...

Posted October 29, 2012    

Three Business Factors that Prevent You from Social Media Success

Your social media presence is a byproduct of your company.So an average company will have an average social media presence.Because most of your time is spent reacting. Responding, answering, replying and acknowledging.In contrast, the best corporate...

Posted October 21, 2012    

Content Mistakes that are Killing Your Social Media Department

"Content marketing" is the latest buzzword.But content has been a part of marketing for years. Companies like Coca-Cola have been using content-driven marketing for as long as anyone can remember.Online, it's the Achilles's Heel of almost tactic you...

Posted October 17, 2012    

 
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