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3 Easily Overlooked Social Media Mistakes that Sabotage Your Results
Most social media campaigns are doomed from the beginning.Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results.Because these "...
Can't Keep Up? 3 Easy and Unexpected Ways to Manage Social Media
In 1906, Italian economist Vilfredo Pareto first noticed that 20% of his pea pods typically contained 80% of the peas in his garden.Shortly after, Pareto also noticed the distribution of wealth in his country was strikingly similar -- 80% of the...
How to Save Money in Social Media (But Still Thrive)
Social media will take over your life if you let it.Every day there is a new update you need to know about, a new social network that everyone's talking about, and a new trend that's changing how you reach customers. But if you can carve out...
How Social Media is "Consumerizing" Healthcare
In 2004, Aaron Levie was still a college student at USC conducting research into online storage options for his class project.The need to access data from different places or devices seems obvious now. But this was pre-iPhone and iPad. And...
3 Ways to Start Using Google+ (Before It's Too Late)
The Kevin Pollak Chat Show is a Charlie Rose style interview with two people in front of a black backdrop.Each week a mainstream celebrity or influential entertainer shows up to talk with the actor/comedian about their career, life, and experiences....
3 Reasons That Avoiding Social Media Will Hurt Your Business
Social media is essential for every business. And not because it's trendy or popular. But because it has introduced new ways to either help, or hurt your bottom line in the long run. In fact, you don't even need to see a direct ROI...
Why You Have Low Sales (and 3 Ways Social Media Can Fix It)
The average bounce rate is around 40% for most websites, and can go as high as 80% for blogs.You work so hard to get traffic to your site, and then it just... leaves forever.Which shines a light one of the harsh truths about online marketing: it's...
3 Effective Ways Social Media Drives Sales
"Social tactics are not meaningful sales drivers", according to one of Forrester's recent reports.And in a way, they're right.You can't sell directly with social media. At least, not very effectively.Because it's like trying to pick up a date at a...
3 Factors Every Failed Social Media Strategy Has in Common
Social media engagement is the pinnacle of online success.It means you have fans, just not customers. And it means that you have a passionate, core audience that will basically do your marketing for you.But here's the problem... It doesn't...
The 3 Worst Ways Companies Waste Money in Social Media
They say you learn something new everyday...And one of the things I recently learned was a new oxymoron: a social media budget.Because in most companies, it simply doesn't exist. They expect Fans, Followers, Likes and Pins to fall from the sky.But...
The 3 Best Social Media Tactics to Get More Customers
Social media can be used effectively to drive sales.Because it helps you distribute marketing messages further, faster, and cheaper than ever before.But most companies struggle, or don't see any return at all.The reason has nothing to do with how...
3 Personal Problems Sabotaging Your Social Media Success (And How to Fix Each)
Your social media success isn't dictated by your budget, competition, or bad economic conditions.It's dictated by you.Because at the end of the day, it's your skill, expertise and execution that will have the biggest impact on your results. Not the...
3 Reasons Your Social Strategy is Failing (And What to Do Instead)
"Social tactics are not meaningful sales drivers", according to Forrester's latest research report.They analyzed primary sales drivers for eCommerce, and concluded that less than 1% of buyers were from social visitors.There's a few possible...
Three Business Factors that Prevent You from Social Media Success
Your social media presence is a byproduct of your company.So an average company will have an average social media presence.Because most of your time is spent reacting. Responding, answering, replying and acknowledging.In contrast, the best corporate...
3 Content Mistakes that are Killing Your Social Media Department
"Content marketing" is the latest buzzword.But content has been a part of marketing for years. Companies like Coca-Cola have been using content-driven marketing for as long as anyone can remember.Online, it's the Achilles's Heel of almost tactic you...
3 Social Media Mistakes that Make You Look Like a Rookie
Poker is a game of skill, chance, and luck.The key element that sets it apart is the ability to bluff your opponents, regardless of the cards you're dealt.So you're not always playing the cards in your hand. You're playing your opponents.Anytime...
3 Ways "Social Media Experts" Gamble With Your Money
Every company has limited resources.Almost all of them think they don't have enough money. But we're also short on time and energy, because we're so busy keeping up with everything.When you follow bad advice that leads you down a rabbit hole, you're...
3 Obscure Skills You Need to Succeed in Social Media
Social networks go in and out of style.Pinterest is all the rage this year. While Facebook stock is at an all-time low.And there's a new "must-use" tool that pops up every other week.Fortunately, none of that really matters. Because marketing's not...
3 Little-Known Reasons Why Nobody Shares Your Content
The majority of corporate social media accounts languish in obscurity.Maybe no one shares their posts. Or they can't get any engagement.So they try posting more frequently, or using the latest tactic they read about on Mashable.But they still...
Why You Can’t Sell with Social Media (And 3 Things to Do Instead)
Social media can give your company many different benefits.It can increase awareness and introduce you to new people. It can be used to help customer service, and follow-up with disgruntled customers. It can also be used to get the elusive, but...
